There's no Mehrran at Naketano. The phone line is no longer working. Emails will not be answered. Since two young entrepreneurs Jozo Lonac and Sascha Peljhan have recently unconventionally announced ir withdrawal from business for end of year Pere-mail, fashion label blocks every request. There will be a lot of talk se days about silence of company from Ruhrpott. The Aufregungdürfte, by way, explain why brand never really had to invest in advertising anyway. Attention has created Lonac and Peljhan differently.
An explanation are Diepolarisierenden names that are small printed on labels of clos to Lesensind: The models Onanier me Here, Supapimmel, prurient gymnastic or Glitter are available in different colors, from 34.99 euro. The label from Essen has been setting a strong brand Bond since 2005. Naketano was known for its hooded sweaters with thick cords undKunstlederaufnähern. Manufactured in Turkey and priced an alternative playback M.
The customer base of under-30-year-olds identified with denderben names of his "favorite Parts" – ors found names like "Wladimirfickdusiemir" sexist. That didn't matter to executives from Essen. The concept worked, as brands for Millennialsfunktionieren: With coolness and or, to which it arrives among young people. "We're not fashion fuzzies," says a derSweatshirts. Jogging trousers and hooded sweaters came out without extravagant Schnitteund with simple patterns.
"Time for a change"Now be it "time for EineVeränderung", writes company in mail to its sales partners. "Firmaund brand will not be sold – inquiries of this kind remain unanswered", managing directors write. The presumed end is a PR gag, MunkelnBranchenkenner. Perhaps young men who were impulsive and harsh had no desire to do so. You may want to sell your fashion from 2019 exclusively through your own online shop or drive up price of company. Rumours about sale of label were very persistent in industry. However, Lonac and Peljhan did not want to comment on perceptibly. Bankruptcy, owners can at any rate kaumsein.
The company 2015 reported approximately 44 million euros in turnover, as is shown in a publication in Federal Gazette. With a yield of 17 percent. The Istdeutlich about industry cut and especially for attacked DeutscheTextilbranche, which suffers under competition of cheap brands undOnlinehändlern. About ten million euros profit made Naketano 2015. EineUmfrage of trade magazine textile industry among distribution partners of company finally showed that this is going very well.
"We gehendavon that development was also very, very positive 2016 and 2017," explains industry expert Jörg Nowicki of textile industry. Some of derUmfrage, however, would have speculated that climax of sales figures might have been reached slowly. So it was also fashion brand bench, when DerenNachfolger many Naketano-Pullis celebrated. Neverless, it can only be stated that Naketano "was known forsuccessful unusual management," says Nowicki. The textile expert cannot explain end of company. Nor can that be rest of industry.
"Very popular" brand was both customers, writes a spokesperson from Galeria Kaufhof. The department store wants to "observe what happens" and n look for Gegebenenfallsnach replacement. Or traders are also surprised and don't what to keep from email y have in last Wocheerhalten. So really want to talk about subject but Niemandöffentlich. At Federal Trade Association for Textile retailing, one knows Keinenvergleichbaren case and "knows no more than is in newspaper". DerModeverband German fashion is silent. Amazon has nothing to say on subject, Auchverschiedene sports shops leave inquiries unanswered. Perhaps klärtsich question at approaching Fashion Week in Berlin.
While specialist journals and industry experts consider what this silence means, customers fear imminent loss of ir brand and share BMCA bad news by linking. "I really hope that you only make a PR gag," writes a fan on Facebook. In social media, where orwise re is a lively discussion about names of hoodies, Naketano fans are now announcing that y will once again be able to cover ir brand's products. "Ichkauf everything, until end," writes a client on Facebook. "Deck Dichlieber Again", a user advises a friend on Instagram who has just posted a photo of herself in her new hoodie named "Gräfenberg zone". Hashtag: Naketanoliebe. Ors appeal to company. "You can't do that! Then how am I supposed to get Sotolle sweaters! " They don't get an answer eir. On Google, search queries quadrupled. Should traders take lead, this will also provide excellent figures in year 2018für. Silence obviously works very well as corporate communication.
Date Of Update: 16 January 2018, 12:02
