The world has developed leaps and bounds over the last couple of decades, with the advancement of the internet and the availability of information from all over advancing us beyond what we once imagined. Technology rules almost every single market now, and if a business can’t get on board, they get left behind.
One such industry that has been extremely adaptable to the new trends of technology has been online gaming, such as betting and casinos. In many countries around the world, gambling is now integrated into everyday life, thanks to its adaptability to the Information Age.
From being able to play poker on your PC to being able to bet and play casino games on the go, brands like Guts.com online casino have further helped to vault online gaming forward as a favorite pastime of the modern era, with slot machines games like Game of Thrones, Jurassic Park, Tomb Raider, and Bullseye creating an attraction for younger players too.
Poker and Bingo were the first to adapt to online gaming, with their ease of play and base popularity making the transition all the more simple and successful. Due to their ready-made audience and the newly introduced ease of access from home – via the internet – people were more than willing to play the new formats. Over the years, with the rapid increase in the power of technology, this developed into the full betting and casino experience being available to all at the tap of a screen.
Online gaming was always bound to be successful if the industry could adapt to the changing needs of the populous and the advancement of technology, and the games or processes involved are, more often than not, very simple. Simplicity for both user and developer helped casinos and bookmakers move online and provide their services to anyone, anywhere. The fact that the games can be low-cost or even free was also a major factor in their steep rise in popularity.
In 2014, for the very first time, access from mobile apps made up a larger percent of internet usage than PCs in the USA, with mobile devices accounting for 55% of the internet accessed. This wasn’t the first year that mobile devices out-did PCs in this area, but it was the first time that just apps did so. With this rise in mobile usage, online gaming exploded in popularity, making $35.97 billion in 2014, a number which is expected to hit $66.59 billion by 2020.
The vast popularity of services such as online betting and online casinos has been an instrument of the industry’s ingenuity and adaptability, which has forced other industries to follow suit. You’ll see that these incredibly popular online gaming sites have their websites and games customized to befit players using mobile devices, making their sites some of the easiest to use on the go.
The ease of use and ever-growing popularity of gambling, playing casino games, and betting has been a major factor in the growth, but because of the competitive nature of the gambling industry – thanks to the internet making almost all bookies accessible – gaming sites compete to achieve the best user-experience. The competition has forced websites to make enhancements, which has, in turn, encouraged other sites to keep up and become as streamlined, as user experience is everything on the internet.
The gaming industry is in full-swing, and there’s no doubt that it will continue to evolve as new technology becomes available, forcing other online services to up their game.
