Missoni has created an activewear capsule range for MyTheresa.com which launches on Thursday, WWD has learned. The collection takes its cue from Jennifer Missoni — an actress, yoga advocate, daughter of Luca Missoni, and niece of Angela Missoni, the company’s creative director.
The Missoni x MyTheresa.com six-piece range, designed by Angela Missoni, consists of a cropped cardigan, a top, leggings, a jumpsuit, a halter neck bra and trousers — all done in the Italian house’s signature patterns. This is the first time the Italian brand has partnered with the e-tailer on an ath-leisure collection, a project that’s in line with MyTheresa’s plan to amp up its athleticwear offer on the site.
Prices range from 280 euros, or $299, for a halter neck bra to 670 euros, or $716, for a crossover jumpsuit. It will be sold on MyTheresa.com exclusively.
In addition to serving as muse for the range, Missoni will feature in a short film as well as in yoga video tutorials. Everything has been filmed in a villa north of Milan. The videos will run across the e-tailer’s social media platforms and web site.
“There is a trend in activewear,” said Angela Missoni. “And as I felt this part of the wardrobe was missing from my regular collection; this is why I created this activewear capsule.”
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