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Updated 5 minutes ago
The owner of 84 Lumber says she’s somewhat perplexed by the professional hesitation and anger from Donald Trump supporters over her company’s pro-immigration Super Bowl ad .
According to The New York Times :
“I still can’t even understand why it was censored,” Maggie Hardy Magerko, 84 Lumber’s president and owner, said in an interview this week. “In fact, I’m flabbergasted by that in today’s day and age. It’s not pornographic, it’s not immoral, it’s not racist.”
Magerko voted for Trump after all.
According to Ad Week , “Magerko said the ad shouldn’t be considered provocative at all. In fact, she says she voted for Donald Trump in the election, and the image of the door in the wall comes directly from Trump himself, who said he wanted a ‘big beautiful door’ in his wall, for legal immigration.”
The ad, called “The Journey Begins,” depicts a Mexican woman and her young daughter’s journey traveling to reach the southern U.S. border. The ad was produced by Pittsburgh-based ad agency Brunner.
The ad that aired during the SuperBowl didn’t show the two encountering what appears to be Donald Trump’s newly constructed wall dividing the two countries. That part was concerning to the FOX network, according to Brunner.
84 Lumber posted the full video Sunday evening, saying the ad depicted a “mother & daughter’s symbolic journey toward becoming legal American citizens.”
The full video shows the two encountering the wall, then finding huge wooden doors in the wall – apparently constructed by employees of 84 Lumber. The mother and daughter – holding an American flag the little girl has woven out of scraps she picked up on the journey – walk through the doors into sunlight.
The last line of the video says: “The will to succeed is always welcome here.”
The full ad provoked sharp response from some Trump supporters.
@84lumber Shame! U should have spent ur $5 mil+ paying taxes/healthcare costs for illegals – My all American bank account could use a break
— Donna (@wildnet523) February 6, 2017
@84lumber Shame! U should have spent ur $5 mil+ paying taxes/healthcare costs for illegals – My all American bank account could use a break
#mondaymotivation Comment left on #84Lumber Facebook page.Nailed it! pic.twitter.com/8B3FrHteOu
— Pink Lady 4 Trumpā„ (@pink_lady56) February 6, 2017
#mondaymotivation Comment left on #84Lumber Facebook page.Nailed it! pic.twitter.com/8B3FrHteOu
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