The AMC Loews White Marsh 16 has joined the movement to give audiences more bang for their moviegoing buck, adding reclining seats and enhanced picture and sound to one of its auditoriums.
Called "Dolby Cinema at AMC," the single reserved-seat auditorium — one of 16 screens at the theater at The Avenue in White Marsh — now features power-reclining seats with individual controls. In addition, new technology offers enhanced picture quality and sound that surrounds the viewer, including from overhead, officials at AMC said.
The Dolby Cinema experience is being rolled out at AMC theaters throughout the country. The opening at White Marsh is the first in the Baltimore area, company officials said.
The added comfort and technology comes at a cost, however, as tickets for the Dolby Cinema generally run "a few dollars more than a traditional ticket," AMC spokesman Ryan Noonan said. For the current engagement of M. Night Shyamalan’s "Split," the premium tickets run $11.99-$14.99, compared to $7.49-$10.49 for a ticket to the same film in another auditorium.
The premium seating at White Marsh is part of a growing luxury trend at theaters throughout the country, including Baltimore. Last year, the Eastpoint Movies 10 added power-reclining seats to nine of its 10 auditoriums, part of a $1 million renovation package undertaken by its owners, Flagship Cinemas.
CineBistro, offering a high end dinner and movie experience, will open in Hampden’s Rotunda in early 2017.
CineBistro, offering a high end dinner and movie experience, will open in Hampden’s Rotunda in early 2017.
And sometime in the first three months of this year, the seven-screen CineBistro is scheduled to opennear the Rotunda, offering fine dining to enhance the filmgoing experience.
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