While the Atlanta Falcons and New England Patriots will be competing on the field to determine the champion of Super Bowl LI, companies nationwide will be competing for your attention during breaks in the action.

Super Bowl commercials are big business — not only with the millions that these companies are willing to plunk down for a 30-second spot, but the attention they hope to garner long after the Vince Lombardi Trophy has been awarded.

With that in mind, here are 12 commercials that are likely to be discussed at your office on Monday.

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