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Iconic global lifestyle brand announces multi-year partnerships with PGA TOUR and LPGA, as well as introduces new golf collection to TUMI Sports lineup
NEW YORK and DAYTONA BEACH, Fla. and PONTE VEDRA BEACH, Fla., Jan. 23, 2024 /PRNewswire/ — International travel and lifestyle brand TUMI today announced multi-year partnerships with the LPGA and PGA TOUR naming TUMI the “Official Baggage” of both organizations. TUMI’s partnerships with the PGA TOUR and LPGA reinforce the brand’s dedication to leading global sporting associations such as Premier League team Tottenham Hotspur, McLaren Racing and the Professional Tennis Players Association. TUMI’s foray into golf coincides with the debut of its first full-range golf collection, offering innovative, high-performance products that embody both the sport and the lifestyle that comes with it.
To kick off these prestigious partnerships between men and women, TUMI will host an interactive booth at the PGA Show this week in Orlando, Florida, with product previews, influencer appearances and additional on-site programming.
“We are thrilled to welcome TUMI to our PGA TOUR family along with our partners at the LPGA,” explained PGA TOUR Commissioner Jay Monahan. “This collaboration with the LPGA highlights TUMI’s values and our shared commitment to improving our game by making it welcoming to all.”
“We are thrilled to welcome this exciting partnership with TUMI as official luggage of the LPGA and the PGA TOUR,” said LPGA Commissioner Mollie Marcoux Samaan. “This partnership not only signifies our shared commitment to excellence, but also underscores our collective dedication to empowering women in sports around the world. As a global tour with stops in 10 countries around the world, the innovative collection of TUMI golf is a perfect fit for the LPGA, and our partnership will reflect the spirit of determination, quality and style that defines both the LPGA and TUMI. We look forward to a strong collaboration between the LPGA, the PGA TOUR and TUMI, celebrating travel and triumphs of our athletes both inside and outside of competition.
“The PGA TOUR is excited to welcome TUMI to our family as we introduce this iconic lifestyle brand to our athletes and fans around the world,” said Brian Oliver, executive vice president of corporate partnerships for the PGA TOUR. “All golfers, whether casual or professional, will benefit from having access to TUMI’s unique products and style as it officially enters the golf space.”
“We are honored to enter into these partnerships with the PGA TOUR and LPGA and celebrate the achievements of these world-esteemed athletes,” said Andrew Dawson, President of TUMI. “At TUMI, we are always evolving to serve the needs and interests of our consumers and like-minded audiences. Serving our community of competitive and recreational athletes was a deliberate but authentic next step for our brand.”
Inspired by the passion of sport and staying true to TUMI’s DNA, the golf range offers the brand’s signature durability, high-performance materials and innovative design. Headlining the collection are the golf bags, which offer game-enhancing features including soft-touch padding, USB-C charging ports and cooler pockets, along with monogrammed patches for an added element of personalization exclusive to TUMI. Additional bags and lifestyle accessories, spanning duffel bags, divot tools, tee and ball bags, club covers and more, were designed to work seamlessly with the bag offering.
Designed with the rigors of professional golf in mind, each piece in the collection is constructed with the highest technical detail designed to help you perform both on and off the course. Golf and travel bags in the collection range from US$795 to US$1,595, with additional bags and accessories ranging from US$125 to US$650.
The collection is available exclusively on TUMI.com globally and will soon be available in select TUMI stores, golf clubs and select department stores this spring. Select articles will also appear in pop-ups at PGA TOUR and LPGA Tour tournaments worldwide throughout the year. For more information on TUMI sports partnerships, visit TUMI.com/About.
About TUMI
Since 1975, TUMI has been creating world-class luxury business, travel and performance essentials, designed to enhance, simplify and beautify all aspects of life on the go. Combining impeccable functionality with a spirit of ingenuity, we are committed to empowering travel as a lifelong partner for those who move and create in the pursuit of their passions. For more information about TUMI, visit TUMI.com.
TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2024 Power, Inc. All rights reserved.
About the LPGA
The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering founders, the LPGA, whose members now represent more than 60 countries, is the oldest professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals and a joint venture with the Ladies European Tour, the LPGA provides women professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA has a fully integrated Foundation, which offers best-in-class programming for golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world. The LPGA aims to use its unique platform to inspire, transform and promote opportunities for girls and women, on and off the golf course.
Follow the LPGA online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram and YouTube.
About the PGA TOUR
By showcasing golf’s best players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities around the world.
The PGA TOUR, based in Ponte Vedra Beach, Florida, co-sanctions PGA TOUR tournaments, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers the PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the best players in the world, coming from 29 countries and territories. Showcasing the sport’s biggest moments with history and legacy at stake, the PGA TOUR has long-term national distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN. Internationally, PGA TOUR coverage is available in more than 200 countries and territories in 28 languages through 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable donations, and to date, tournaments across all Tours have generated over $3.64 billion.
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish) , WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
Media Contacts TUMI TUMI Alexandra Gillisalexandra.gillis@tumi.com
Hailey HauldrenSHADOWhhauldren@weareshadow.com
LPGAJ.D. Sterbajd.sterba@lpga.com
PGA TOURChris Cox chriscox@pgatourhq.com
Photo – https://mma.prnewswire.com/media/2322880…Photo – https://mma.prnewswire.com/media/2322881…
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