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KINGSPORT, Tenn. and ZURICH, Jan. 23, 2024 /PRNewswire/ — Eastman, a global specialty materials company, and Swiss Eyewear Group (SEG), a leading eyewear manufacturer, announce their collaboration to celebrate the 10th anniversary of SEG’s INVU eyewear collection . The innovative eyewear collection features Eastman Tritan™ Renew in all frames. The collection also offers a selection of polarized lenses that will enhance your style and protect your eyes with unmatched clarity.
INVU by SEG has established itself as a true industry leader, constantly pushing the boundaries of frame and lens materials while ensuring affordability for consumers around the world. By partnering with Eastman, SEG takes a giant step in its commitment to delivering greater sustainability for a premium consumer experience with a clear conscience. Eastman and SEG are revolutionizing the world of eyewear fashion, ensuring that looking good and feeling good go hand in hand.
“We are delighted to work with Eastman to ensure that fast, affordable fashion and environmental responsibility are not mutually exclusive,” said Jerry Dreifuss, CEO of SEG. “With the launch of this new sustainable collection, INVU continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”
SEG chose Tritan Renew as a unique material that combines exceptional and environmentally friendly qualities without imposing manufacturing restrictions. Tritan Renew, which is made with 50% certified recycled content* derived from difficult-to-recycle waste, behaves like a virgin quality material.
“This is the first sustainable material that offers the most advanced optical properties while allowing freedom in design, lens selection and coloration,” said Dreifuss.
On this 10th anniversary of the INVU partnership, Eastman and SEG are on a mission to make a real difference. We are passionate about promoting sustainability and driving positive change in the industry. The choice of Tritan Renew reinforces the industry’s recognition of Eastman Renew material solutions as the ideal responsible materials for superior polarized frames and sunglasses with a compelling sustainability story. Eastman and SEG are dedicated to promoting sustainability and driving positive change in the industry.
“Eastman is pleased to collaborate with Swiss Eyewear Group, a global leader in fashion eyewear known for its commitment to innovation and quality,” said Rachel Oakley, Eyewear Segment Leader for Eastman’s Plastics Division. “We are proud that SEG has chosen Tritan Renew to embark on a journey towards more sustainable eyewear. By joining our partners who use the extensive capabilities of molecular recycling technologies, SEG ensures that Tritan Renew remains a reliable and responsible choice with the environment, accessible to the greatest number of glasses consumers”.
Eastman is about to open the largest material-to-material molecular recycling plant in the world in Kingsport, Tennessee. The facility has the capacity to recycle approximately 110,000 metric tons (MT) of plastics per year. The launch of this plant boosts Eastman’s ability to achieve its goal of recycling 225,000 tons of plastic waste per year by 2030.
*ISCC certified recycled content through mass balance allocation.
About INVU and Swiss Eyewear Group
Swiss Eyewear Group was founded in 2013 based on the principle that high-quality eyewear should be affordable for everyone. Luxury sunglasses brands demand huge royalties to fund their even more extravagant advertising campaigns. INVU takes a different approach by investing in lens technology and material innovations to ensure customers can enjoy the latest advances in the optical industry at a fair price.
Swiss Eyewear Group is the first Swiss eyewear company based in Zurich, Switzerland.
INVU Eyewear is distributed in more than 90 countries around the world.
About Eastman
Eastman is a global specialty materials company that manufactures a wide range of products found in items people use every day. For more information, visit eastman.com.
Media Contact
Jacob Teetzmannjteetzmann@tombras.com1-423-494-3673
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