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– Maria Grazia Chiuri, 2024 recipient of the Neiman Marcus Award for Distinguished Service to Fashion
The accomplished creative director of Dior recognized for advancing the historic French house into a modern era of women’s fashion by women.
DALLAS, Jan. 19, 2024 /PRNewswire/ — Neiman Marcus announces Maria Grazia Chiuri, creative director of Dior’s haute couture, ready-to-wear and women’s accessories collections, as the 2024 winner of the Neiman Marcus Award for distinguished service in the field of fashion. This is the same distinction that was awarded to Monsieur Dior in 1947. Dior’s first creative director receives the honor as a transformative creative visionary who has had a significant impact on the luxury fashion industry.
“The Neiman Marcus Awards celebrate global fashion luminaries who have inspired and shaped the industry,” said Geoffroy van Raemdonck, CEO of Neiman Marcus Group. “We recognize Maria Grazia Chiuri with the same award that Monsieur Dior won for her extraordinary work at the House of Dior that has catapulted female creative representation in the industry. Her historic appointment at the Parisian Maison has marked the beginning of a new era of impact cultural for the brand”.
Chiuri’s internationally acclaimed career spans more than 25 years at some of the world’s most iconic fashion houses, including Fendi and Valentino. Through her leadership and creative passion, she has brought an elegant and modern vision that pays homage to the house’s heritage and the revolutionary codes originally created by Monsieur Dior. Her insightful perspective inspires and engages women who recognize themselves in her fashion.
“I am honored and delighted to receive the Neiman Marcus Award. Receiving this award given to Christian Dior in 1947, in recognition of the extraordinary impact that his first collection had on the world of fashion, fills me with pride. Since my arrival at Dior “I have strived every day to respect this heritage that is part of fashion history, while using my own poetic approach to shape the future of the brand in our complex world that constantly brings new challenges,” said Chiuri. . “This award pushes me to continue giving my all, doing the best I can for women, helping them find the awareness they need to never give up and overcome all obstacles. It is for them, for all the women who have made better woman, that I dedicate this award. I also dedicate it to Michela Murgia: author, activist, friend and inexhaustible source of inspiration.”
In less than a decade at the helm, Chiuri has taken Dior to new heights as one of the most desirable luxury brands globally. Through her platform, she has showcased a multitude of female creatives at an unprecedented level, and beyond her designs, she values community and culture. Chiuri has earned notable recognition for her efforts to create stronger female leadership and a lasting impact on the industry. As an organization co-founded by women and majority-led by women, Neiman Marcus Group shares its value of empowering women within the company and industry.
Stanely Marcus presented the same honor to Monsieur Dior in Dallas on the eve of his career. In his memoirs, Monsieur Dior highlights the formative experience as the moment when his young brand was able to connect for the first time with the American customer. “When I reread the letter, I discovered that the Oscar… would be awarded for the first time to a French couturier and that I was going to receive this award with my first collection,” said Christian Dior in his book Dior: The Autobiography, by Christian Dior. “What was recognized was the awakening of French fashion. It was my duty to represent my country on such an honorable occasion, confirming Paris’ preeminent place in this field.”
On March 3, Chiuri will be recognized in front of her peers and other upcoming honorees at the retailer’s awards celebration during Paris Fashion Week at the iconic Ritz Hotel. This celebration will begin with a full year of multi-level programming with each recipient focusing on connecting customers with unique experiences as part of their comprehensive “retail entertainment” strategy.
“Throughout her career, Maria Grazia Chiuri has been a powerful force in the luxury industry, displaying an unwavering dedication to the advancement of women in fashion,” said Lana Todorovich, Chief Merchandising Officer at Neiman Marcus. “Her creations will come to life through our ‘retail entertainment’ strategy that connects our customers to exclusive experiences from our leading brand partners.”
For more information, visit the press kit or the Neiman Marcus Awards page at NeimanMarcusGroup.com.
ABOUT NEIMAN MARCUS: Neiman Marcus is a Dallas-based luxury retailer that has been providing customers with access to exclusive and emerging brands, advance service and unique experiences since 1907. Every day, Neiman Marcus connects with customers around the world while delights them with exceptional experiences across a 36-store U.S. footprint, one of the largest U.S. luxury e-commerce platforms, and industry-leading remote selling and personalization technology. From delicious dining and indulgent beauty services to personalized experiences and exclusive products, there’s something for everyone. To stay up to date with the latest Neiman Marcus news and events, visit neimanmarcus.com or follow the brand on Instagram, Facebook, and YouTube.
ABOUT NEIMAN MARCUS AWARDS: The Neiman Marcus Awards are a platform to recognize and amplify the world’s innovative fashion luminaries. The platform includes the prestigious Neiman Marcus Award for Distinguished Service in the Field of Fashion, a legacy established by Carrie Marcus Neiman and Stanley Marcus 86 years ago, as well as two expanded categories: the Neiman Marcus Award for Creative Impact in the Field of Fashion and the Neiman Marcus Award for Innovation in the Field of Fashion.
The Distinguished Service Award has been presented to more than 150 luxury fashion luminaries in the industry, including Christian Dior, Coco Chanel, Yves Saint Laurent, Giorgio Armani, Grace Kelly, Karl Lagerfeld, Elsa Schiaparelli, Miuccia Prada, Oscar de la Renta, Ralph Lauren. , Salvatore Ferragamo, Carolina Herrera, Estée Lauder and Baccarat, among others.
In 2023, Neiman Marcus brought back the awards, honoring Brunello Cucinelli, LOEWE’s Jonathan Anderson and Amina Muaddi. Throughout the year, Neiman Marcus partnered with each designer to participate in blockbuster exclusive customer programming as part of its “retail entertainment” strategy.
For more information on the program and the successes of the 2023 awards, click here.
ABOUT MARIA GRAZIA CHIURI: Maria Grazia Chiuri was appointed creative director of Dior’s women’s couture, ready-to-wear and accessories collections in July 2016, becoming the first woman to hold this position at the House. Throughout the seasons, and through her numerous collaborations, she reveals the talent, inventiveness and commitment of artists and artisans from around the world, whose savoir-faire, techniques and images nourish and enrich an invaluable collective heritage. .
“I strive to be attentive to what is happening in the world and create a fashion that resembles today’s women. A fashion that accompanies them in their transformations, avoiding the stereotypical categories of “masculine/feminine, “young/less young » and « reason/emotion», which also have complementary aspects,” explained Maria Grazia Chiuri in her first fashion show for the House of Dior. Beyond gender and differences, she defends the importance of plurality and self-affirmation in the name of free will.
In her opinion, fashion is not only a means to better understand oneself, but also a tool to express one’s identity and authentic, multifaceted uniqueness. His work is inspired by personalities who embody a true balance between grace and strength of character. His muses include dancers, artists, photographers, activists and writers, as well as the brave young women of today, first and foremost her daughter Rachele.
Maria Grazia Chiuri was born in Rome in 1964. Inspired by her mother, a dressmaker, she knew from the beginning that she wanted to work in fashion. She studied at the Istituto European di Design in Rome, where she trained in the technical aspect of fashion design while exploring the cultural and artistic heritage of the Italian capital. The history of art and cinema have always influenced her work, especially during her time at Fendi, a house for which she designed bags since 1989. In 1999, she was appointed director of accessories at Valentino, and from 2008 to 2016 she held the position of joint creative director with Pierpaolo Piccioli.
Since arriving at Dior in 2016, Maria Grazia Chiuri has fostered a celebration of universal empowerment and sisterhood. Through the messages of her collections and catwalk presentations, which are conceived as many manifestos, such as “We should all be feminists”, “Sisterhood is powerful” and “Women’s love is unpaid work*”, she reaffirms and celebrates the values central to feminist (r)evolutions and younger generations, transcending dictates and stereotypes more than ever through bold artistic dialogues that are constantly reinvented.
On the occasion of Dior’s fall-winter 2019-2020 haute couture show, Maria Grazia Chiuri received the Chevalier de l’Ordre National de la Légion d’Honneur (Knight of the National Order of the Legion of Honor) award from the Secretary from France. State for Gender Equality, Marlène Schiappa. This prestigious recognition distinguishes the creative passion and commitment of the Creative Director, who through her involvement and vision of fashion and haute couture contributes to the influence of France and the House of Dior throughout the world.
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