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Acquisition increases German presence of Vetroelite, TricorBraun’s premium glass packaging business
ST. LOUIS, Jan. 9, 2024 /PRNewswire/ — Global packaging leader TricorBraun announced today that it has acquired glass packaging supplier Glassland. The acquisition increases the German presence of TricorBraun’s premium glass packaging business, Vetroelite, while expanding TricorBraun’s European presence.
Glassland serves alcoholic beverage companies and other customers in Germany and Switzerland with an extensive catalog of high-end glass bottle and closure designs.
“The Glassland team is as passionate about customer service as they are about design and, as a result, they have built a long-lasting business with an impressive reputation,” said Declan McCarthy, Managing Director of TricorBraun Europe. “We welcome TricorBraun to Glassland and look forward to supporting the team’s continued growth.”
All Glassland team members will remain with TricorBraun and will continue to work from their location in Bonn, Germany. After a transition period, Glassland will be fully integrated with Vetroelite.
“TricorBraun has a successful acquisition track record because we partner with strong companies while providing opportunities for business and team member growth,” McCarthy explained. “This strategic acquisition provides additional avenues of growth for Glassland, Vetroelite, our team members and supplier partners, while offering expanded services and local options for customers.”
“Joining TricorBraun and Vetroelite is an exciting step in Glassland’s history,” said Johannes Huth, Founder and CEO of Glassland. “Working together provides access to global resources and expertise, while preserving our dedication to the highest level of customer service. We look forward to future growth in the beer, spirits and wine sectors in Switzerland, as well as serving other packaging segments , in addition to glass, with the support of TricorBraun”.
Since its founding, TricorBraun has partnered with management teams to successfully acquire and further accelerate the growth of 41 packaging companies around the world.
Financial terms were not disclosed. Proventis Partners, a member of the Mergers Alliance, acted as financial advisor to TricorBraun.
About Glassland Glassland believes in the beauty of glass, a strong network of experts, and agile, interdisciplinary collaboration. We are a powerful team of qualified specialists and focus on the perfect conception and high-quality execution of your projects.
About Vetroelite, a TricorBraun company Vetroelite is one of Europe’s leading designers and distributors of high-end glass containers. The company offers an exclusive range of glass containers (bottles, carafes, thermoses and jars) for liquid products, food products, air fresheners and other perfumery products. TricorBraun acquired Vetroelite in 2021.
About TricorBraun
Founded in 1902, TricorBraun is a world leader in packaging. We leverage our global scale, comprehensive reach and unmatched experience to solve customers’ complex packaging problems and help them win in the market. TricorBraun is comprised of more than 2,100 packaging professionals operating from more than 100 locations in the Americas, Europe, Asia and Australia.
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