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– EX.CO debuts a vertical video player for publisher websites, bridging social media platforms and the open web
The new video player includes an intuitive, gesture-based user interface, inspired by the most popular social media platforms
NEW YORK, Jan. 3, 2024 /PRNewswire/ — EX.CO – the world’s leading publisher video technology platform, enabling publishers to control their video content and monetization strategies, today launched its new vertical video player, fully optimized for an immersive mobile web viewing experience, and also includes a version optimized for desktop consumption. Specifically designed to play vertical video content with an aspect ratio of 10:16, the EX.CO player features an interactive and intuitive user experience, inspired by the video experience on social platforms.
“Today, audiences consume massive amounts of video content on social platforms like Meta, TikTok and Twitch, where they are accustomed to seeing vertical videos everywhere,” said Tom Pachys, co-founder and CEO of EX.CO. “Publishers now have the tools to form a truly end-to-end video strategy – both horizontally and vertically – to engage with their audiences in the most engaging format using the most appropriate tools.”
EX.CO’s new vertical video player for web environments is modeled after the video experience on various social platforms that audiences know and love. The player, which is now available to all publishers worldwide, is comparable to EX.CO’s horizontal player from a monetization point of view and, on average, shows 17% more engagement than traditional horizontal players. It allows users to consume vertical video content without having to rotate the phone for a better view. The player also includes gesture swipe controls so users can easily navigate between videos, providing the user experience popularized by social applications.
With 78% of all web traffic on the EX.CO platform coming from mobile and almost all mobile users holding their phones vertically, digital publishers have been eager to identify a vertical video solution they can introduce into their owned and operated properties. EX.CO’s new player will also allow advertisers to reach new audiences with the same high-quality video ads they produce for social platforms.
“Thanks to mobile-first and social-first audiences, vertical video for the open web has arrived, and publishers are perfectly positioned to take advantage of it,” said Oren Regev, head of product at EX.CO. “Our new solution will allow publishers to create vertical video for web and social media simultaneously and then simply syndicate the content, saving time and money. This change has the potential to increase the profitability of both shoppable and of e-commerce ads.
For more information on EX.CO’s new vertical video player for the web, visit www.ex.co.
About EX.COWe are EX.CO, the world’s leading publisher video technology platform that empowers publishers to control their video strategy for maximum performance. Some of the world’s largest publishers, including The Arena Group, CBSi, Hearst, Nasdaq, Time and VICE Media, rely on our AI-powered solutions for video management, video monetization, content automation and recommendation of videos. Founded in 2012, headquartered in New York and with employees worldwide, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North and Firstime Ventures. For more information, visit the ex.co website.
Media Contact:
Tammy Blythe GoodmanEX.COtammy.goodman@ex.co
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