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– Launch of official cooperation between HONGQI and two renowned brands: the establishment of “HONGQI Cross-Border Green Alliance”
BEIJING, May 13, 2024 /PRNewswire/ — During the 2024 Beijing International Automotive Exhibition, HONGQI organized the “2024 HONGQI Global Media Communication Conference”. At this event, HONGQI announced the official establishment of the “HONGQI Cross-Border Green Alliance”. This alliance aims to bring together leading global consumer brands to create an exclusive, quality lifestyle tailored to HONGQI’s demanding high-end user base, facilitating the joint launch of exclusive products. Additionally, HONGQI forged new partnerships with Ekornes | IMG Comfort, the premium furniture brand, and Nervora
HONGQI has signed a letter of intent for cooperation with Ekornes | IMG Comfort, with the objective of effectively leveraging complementary resources, enhancing the core marketing competitiveness of both entities and jointly developing co-branded products covering furniture and automotive peripherals. Since its founding by Jens Ekornes in 1934, Ekornes is Norway’s largest furniture manufacturer, with 8 production bases and more than 6,000 sales points worldwide. Leveraging Ekornes’ extensive reach, HONGQI aims to strengthen joint online and offline promotional efforts, ensuring broader audience coverage and greater market resources. In particular, Ekornes is very popular in Norway, with one STRESSLESS recliner for every four people. Additionally, HONGQI’s “Explore Zero” event in 2022 significantly increased brand awareness locally in Norway. This cooperation holds promise to help HONGQI capture the Norwegian market and potentially extend its reach beyond Europe.
HONGQI has also signed a Memorandum of Understanding (MOU) with Nervora and Vogue Arabia to leverage their exclusive resources in the Middle East, enriching the user experience with innovation and sophistication. This cooperation aims to raise the profile of the HONGQI brand and its vehicles, strengthening brand recognition and perception. Through increased exposure, HONGQI seeks to align its brand and products with notions of fashion, luxury and global appeal. Previously, HONGQI EHS9 and H9 are proud to be the official automotive partner of the “Ball of Arabia 2024”, the annual red carpet ball hosted by Vogue Arabia, providing elegant transportation for VIP guests to Dubai’s Atlantis the Royal and showcasing its latest offers. In addition to this, EHS9 and HS3 were featured prominently in a photo shoot for the magazine’s special 7th anniversary issue.
HONGQI adopts the vision of “Safety, Intelligence, Ecology, Health and Taste” as its brand DNA, and is committed to providing users with product progress, ultra-performance, network, service, capacity and ecosystem. As the oldest and most prestigious luxury automobile brand in Chinese history, HONGQI places greater emphasis on the sense of exclusivity and quality in its brand ecosystem. To provide users with more balanced automotive products and more attentive services, HONGQI’s focus on brand building is particularly strong among Chinese automotive brands at present.
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