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Madrid, December 13, 2023.
Madrid, transformed into a scene of lights and festivities, welcomes a jewel in its Christmas heart: Samplia In the midst of the Christmas shopping frenzy
During these dates, the streets of Madrid, especially Gran Vía and Callao, are filled with people immersed in the search for gifts and festive experiences. In this whirlwind of activities, Samplia A place where you can take a break from the hustle and bustle to interact with innovative brands and immerse yourself in unique experiences for the senses. With its privileged location in Plaza Callao 1, Samplia X becomes a fascinating meeting point, where each brand that occupies the space offers a fresh and renewed proposal. Each campaign targets a specific audience, providing a variety of experiences. The illuminated and effervescent Plaza Callao offers the perfect backdrop for these interactions. Since its opening on October 13, several brands have “shined” with their own light: starting with Weider, a leader in nutrition, who took over the Samplia X space to get even closer to their consumers and share their passion for nutrition of excellence. Visitors were able to discover and enjoy exclusive prices on Weider’s extensive portfolio, as well as taste star products such as protein bars and refreshing protein slushies. In addition, as a souvenir of this unique experience, visitors could take a printed photo of their visit to the premises. Since then, campaigns from various brands such as Pekis, (taco fillings for true foodies), or Den fragances have not stopped happening at the store. The Spanish and sustainable brand that revolutionizes the home fragrance sector and that perfumed Callao during the December long weekend. An ideal place to live unforgettable moments In the midst of the hustle and bustle and over-information of this time of year, Samplia stands out as a beacon of innovation with this space where companies can immerse the public in a direct and tangible experience of their products, and where Visitors are invited to be part of these interactions. A must-see destination also for the curious pedestrian or for those seeking experiences full of surprises and emotions. As Robert Bonada, CEO of Samplia, would say, underlining the philosophy behind the recent opening in Plaza Callao 1: “The true art lies in how we connect, in how we transform each encounter into an unforgettable story.”Samplia is a leading company in the field. of promotional marketing with expertise in the intelligent distribution of samples through its Samplia app, which already has a community of more than 1.7 million consumers willing to try, evaluate and give their opinion on its clients’ products. Thanks to its innovative platform and its wide user base, it has positioned itself as the number one company in the Smart Sampling sector. The Spanish company has a presence in several countries in Europe and America. Among the services it offers to brands include the Samplia Machines (which were the first sampling machines in the world), the exclusive Samplia Experience premises to create pop-up stores in premium locations and 360 Brand Experiences, the SampliaGO gondola headers in Checkout lines of the best Carrefour, Micro and Macroevents, Sampling specialized in retailers or Roadshows. The objective of all Samplia campaigns is always to carry out measured and digitized samplings, achieve more than 12 million visual impacts per month, obtain feedback from 85% of testers and present them in quantitative market studies and significantly increase sales and repurchases. of the promoted products. More information about Samplia at www.samplia.com.
Contact Contact name: Rafael Vázquez Contact description: Samplia Contact phone: 658808784
