The new Vehicle Privacy Report doubles the geographic coverage and deepens the analysis of manufacturers’ vehicle data practices by adding privacy implications from infotainment apps and more.
ATLANTA, Nov. 16, 2023 /PRNewswire/ — Privacy4Cars, a privacy technology company focused on solving vehicle privacy challenges, announced new features and the expansion to Europe of its innovative Vehicle Privacy Report™ tool. Following its successful launch in the US in May 2023, a series of critical media reports and regulatory investigations drew international attention to the importance of automotive privacy. Consumer feedback came in from around the world, leading Privacy4Cars to prioritize this important update.
Privacy4Cars has doubled the number of vehicles for which consumers can obtain key privacy data by simply entering their car’s VIN to approximately 600 million, making the Vehicle Privacy Report 2.0 now available in the US. Canada, UK and EU, exclusively at https://vehicleprivacyreport.com. Your Vehicle Privacy Label™, the icon-based tool that shows what data manufacturers collect and share or sell, has been expanded to include information about the privacy practices of popular infotainment apps (SiriusXM, Android Auto, Apple CarPlay and Amazon Alexa). A section called Vehicle Privacy Protections™ has been added to help vehicle owners understand what policies their auto insurance and financing companies have in place to safeguard personal data in their vehicles and empower consumers to demand greater protections.
“European residents, while they have some of the strictest privacy regulations in the world, will be surprised to see how much personal information is collected, shared and abandoned by automotive companies, and how wide the gap can be between legal requirements and business practices,” said Andrea Amico, CEO and founder of Privacy4Cars. “Our research found that 4 in 5 cars in Europe – including samples from the UK, Italy and Germany – are resold and contain sensitive, unencrypted consumer data, despite controllers (car lenders, fleet leasing , insurance and dealers) who have no legal basis to process them and, consequently, have an obligation under the GDPR and ePrivacy to delete them. Our goal with the expansion of the Vehicle Privacy Report is to provide greater transparency to consumers and help them to assert their rights, free of charge. At the same time, we seek to provide opportunities for automotive companies to demonstrate how they make privacy part of their value proposition and better serve their customers.”
Consumers have accessed the Vehicle Privacy Report site nearly one hundred thousand times since its launch to obtain its free reports, solely through word of mouth. On the B2B side, car dealers have used the technology to prominently display vehicle-specific privacy labels to online car buyers; Privacy4Cars currently places over 1.5 million tags for its partners weekly. These licensees have successfully leveraged the service to build trust, make fair and transparent disclosures, and make privacy a distinctive standard of care. The company is confident that the expansion of the Vehicle Privacy Report will attract similar attention and success in Europe.
The work that Privacy4Cars has contributed to the global automotive industry does not go unnoticed: yesterday Privacy4Cars won the title of “European Start Up of the Year” 2023 by WardsAuto for its prestigious European Informa Tech Automotive Awards. Privacy4Cars was recognized as the featured startup in Europe for its solutions-based approach to privacy in the automotive sector. The award cements Privacy4Cars’ position as a privacy technology business leader in the global automotive sector and is a win for the industry as a whole, putting privacy innovation at the forefront of conversations about the industry’s evolution.
For more information about the Vehicle Privacy Report, visit: https://vehicleprivacyreport.com.
ABOUT PRIVACY4CARSPrivacy4Cars is the first and only privacy technology company focused on the automotive ecosystem. Their mission, Driving Privacy, means leading research and creating solutions that expand protection for both individuals and businesses, focusing on privacy, security and compliance.
Privacy4Cars’ patented AutoCleared™ has been used in over a million vehicles to efficiently manage, execute and record the removal of personal information from cars (phone numbers, call logs, location history, garage door codes and more). Its Vehicle Privacy Report™ tool is the first-of-its-kind solution for privacy disclosures. Both are free for consumers and a solution for businesses looking to increase trust, engagement and compliance standards. For more information, visit: https://privacy4cars.com
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