HANOVER, Germany, Nov. 14, 2023 /PRNewswire/ — The Carlstar Group, a leading supplier of specialty tires and wheels, debuts its brand transition from Carlisle brand tires to Carlstar brand tires at Agritechnica Expo 2023 in Hannover, Germany. Building on a legacy spanning more than a century, the company is embarking on a brand evolution. Products that previously carried the Carlisle brand will now proudly carry the Carlstar name.
Jacob Thomas, CEO of the Carlstar Group, stressed: “Carlisle branded tires are now Carlstar. In the future, our core brand will reflect the company that designs, manufactures, sells and supports the product. This strategic move will also allow us to promote an exclusive brand for the special tires and wheels sector. Although the letters on the side change, everything else remains the same. Our staff, our facilities, our processes, the quality and reliability of our products and the entire value proposition that has become Carlstar as the preferred destination for specialty tires and rims for the last 100 years remains the same. We build on the first 100 years for the next 100.”
Agritechnica Expo, which will take place from November 12 to 18, 2023, is the global showcase for agricultural technology and specialty tires and is expected to attract more than 446,000 visitors from 144 countries. At this prestigious event, the Carlstar Group will showcase a diverse selection of specialty tires bearing the Carlstar name, including Versa Turf, Turf Master, Fairway Pro, Turf Trac R/S, AT 489 and All Trail tires. The Carlstar Group exhibitor at the show is an excellent platform to build relationships with valued customers and partners.
For more information about Carlisle/Carlstar and its range of specialty tires and wheels, visit Carlstar.com. For information specific to Europe, visit Carlstartires.eu.
About Carlisle/Carlstar Brand Tires and RimsCarlisle/Carlstar specialty tire and wheel lines offer a comprehensive product portfolio for the outdoor power equipment, powersports, trailer, agricultural, construction, industrial and market segments. inner tubes/tires. The Carlisle/Carlstar brand is preferred by leading original equipment manufacturers, as well as major distributors and retailers in the tire and rim industry. Long recognized as an industry leader, Carlisle/Carlstar offers best-in-class quality, cutting-edge technology and product performance. For more information about Carlisle/Carlstar, visit www.carlstar.com.
About Carlstar GroupCarlstar Group, headquartered in Franklin, Tennessee, is a global manufacturer of original equipment and aftermarket tires and wheels for the outdoor power equipment, powersports, specialty trailer, agricultural, construction and industrial markets. The diverse portfolio of solutions is offered under several leading brands, including Carlisle® tires, Carlstar® tires, ITP® tires and wheels, as well as Cragar®, Black Rock® and Unique® tires and Marastar® products. The Carlstar Group employs 3,400 associates at 15 facilities located in four countries. The Carlstar Group has a culture of turning great ideas into innovative products and has created a legacy of excellence in product quality and customer service. For more information about Carlstar Group, visit www.carlstargroup.com.
Contact: Christian OSaile Digital Marketing Manager marketing@carlstargroup.com
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