SHENZHEN, China, Nov. 1, 2023 /PRNewswire/ — The Absen and AbsenLive Autumn Event, with its Live theme
Kicking off a packed agenda, attendees were taken on a fascinating tour of the Absen Dongjiang Smart Manufacturing Centre, which revealed the exciting second phase of Absen’s factory completion and newly opened experience centre.
The Smart Manufacturing Center is the combined result of Absen’s vision and a total investment of more than $160 million. Spanning 1.17 million square feet, the center produces up to 10.8 million square feet of displays annually.
Ruben Rengel, vice president of global business development at Absen, opened the conference and introduced the company’s president, Hansen Ding, who gave a moving keynote speech. Emma Lui, CEO of AbsenLive, followed with an overview of the current strategic vision.
In her presentation, Emma detailed the positive developments the company has been striving to achieve. Absen, with more than 2,000 employees, can boast 18 national and foreign subsidiaries, operating in more than 140 countries around the world, where it has been exporting its products for more than 22 years. Absen has secured its position as a powerful global display manufacturer with an area of 1 million square meters of annual production capacity and many honors to its name. Most recently, in 2023, Absen was listed by World Brand Lab among the 500 most valuable brands in China.
Absen reported steady growth in its operating data, with the third quarter of 2023 showing a marked rebound in sales revenue and net profit, demonstrating rapid growth and a strong rebound in international markets. As sales turnover increases, management efficiency continues to improve, with reductions in both operating cycles and administrative expense ratios.
Looking ahead amid an increasingly complex international situation marked by a global slowdown, Emma highlighted Absen’s vision of developing domestic and foreign markets at a controlled pace. The company’s focus is firmly set on brand, channels, product and organization to achieve its three-year goal of 10 billion sales.
Delving deeper into the brand, Absen CTO Stone Shi took to the platform to introduce AbsenLive to the assembled audience. AbsenLive is a dedicated category brand from Absen focused on the high-end staging and rental and virtual production/xR stage market.
The brand’s value proposition is “state-of-the-art LED for world-class stages”, whether for the live music market or public events or virtual production and xR. Absen Live’s vision is to provide a comprehensive LED solutions service to its professional partners to activate focus on the needs of the high-end staging and rental market. To this end, AbsenLive seeks to develop more profitable and innovative products for this powerful and growing market to ensure long-term high quality with a culture of engineering and continuous improvement based on customer requirements.
To present the product launch, the sector’s product director, Christian Czimny, took the stage. New to the product line, which improves the offering for each customer, are the Jupiter V2 series of ultra-light transparent screens and the revolutionary Jupiter Pro series, designed for the tourism market. New to the corporate rental market is the Saturn series of ultralight displays, as well as new additions to the Pixel Reality series.
After a brief pause to absorb the new product news and generate debate, the product launch was further examined through a panel discussion, hosted by Czimny, in which global industry experts examined the way forward in the LED screens and shed light on the development of the markets as they see them. Our huge thanks are extended to Wayne Romanowski of 4 Wall, Dan Kretz of Optic8, Doug Wack of Bluewater, Stuart Holmes of Midwich, Niclas Ljung of Creative Technology, as well as Nicolas Sauvigny of Novelty, who volunteered their time as panelists.
Absen’s fall conference was rounded off with a magnificent cocktail dinner for guests. At the end of a very successful event, Absen hopes to return regularly to customer open days like this in the future.
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