Nine out of ten surveyed in Spain affirm that they will increase their workforce
MADRID, 15 Oct. (EUROPA PRESS) –
86% of Spanish CEOs are optimistic about the growth forecast for their companies, nine points above the global average, according to data from the ‘KPMG CEO Outlook 2023’ report.
Furthermore, 78% of the businessmen surveyed foresee favorable progress in the Spanish economy and 74% trust in the development of the global economy over the next three years.
However, the Spanish CEOs are aware that some factors that have limited their growth in recent years are likely to continue.
In an economic context marked by inflation, restrictive monetary policies and a complicated geopolitical environment, Spanish business leaders consider that protecting business against these threats is a strategic priority for the next three years.
In turn, the KPMG study shows that Spanish respondents consider interest rates as the main risk for the growth of companies in the medium term, while for all the countries analyzed it is geopolitical threats and political uncertainty.
Likewise, 76% of the managers surveyed think that the increase in the cost of living will negatively affect the growth of their company, while 80% consider that increases in interest rates and the tightening of monetary policies could prolong a potential recession. .
On the other hand, 72% would be willing to divest from a profitable business division if it damages their reputation and 44% say that their company is likely to carry out acquisitions that have a positive impact on the company, eight points less than the figure for the rest of the countries consulted.
In terms of digitalization, seven out of ten Spanish CEOs consider investment in this area a “priority.”
Regarding the challenges that accompany the rise of technologies, among Spanish businessmen, security and compliance stand out (68%), a figure that doubles the overall result; ethical aspects (62%), exceeding the overall figure by ten points; cost of this technology (60%) and lack of regulation (56%).
Furthermore, 74% of Spanish respondents consider that artificial intelligence can help prevent cyberattacks, but, at the same time, they think that it provides new ways to carry them out.
Likewise, 36% consider that their company is not prepared for these possible cyberattacks, nine points above the international average.
The KPMG study reveals that nine out of ten surveyed in Spain affirm that they will increase their workforce and half will do so by 6%.
Likewise, 72% affirm that they have integrated ESG criteria into their business as a value lever. In fact, Spaniards are more optimistic than the rest of the countries about the profitability of investing in this area, since 86% expect obtain a significant performance within five years, eight points above global results.
Regarding teleworking, 78% of Spanish CEOs, 14 points above the global average, predict that in three years they will work completely in the office.
