ANTA Group will contribute an in-kind and cash donation to support UNHCR’s Sports for Protection and Education programming around the world.
KUALA LUMPUR, Malaysia, Oct. 11, 2023 /PRNewswire/ — ANTA Group and UNHCR, the UN Refugee Agency, today announced a new global partnership focused on empowering displaced children and youth through the transformative potential of education and sports.
The three-year partnership, called ‘Moving for Change’, will support UNHCR’s Primary Impact programming, to improve access to primary education, sports and teaching and learning resources; and improve children’s well-being, resilience and learning readiness through in-kind and cash donations. The donation will support displaced youth in Malaysia, Thailand, Burundi and more around the world.
“ANTA Group is proud to partner with UNHCR to bring the power and joy of sport and education to displaced children and youth around the world,” said Lai Shixian, CEO and co-CEO of ANTA Group. “As a global citizen, it is ANTA Group’s responsibility to contribute to global humanitarian assistance. Over the past 16 years, ANTA has donated more than 2.2 billion Chinese yuan to philanthropic programs and humanitarian aid. This is our first global social responsibility initiative corporate and we couldn’t ask for a partner better positioned to ensure we can support some of the most pressing challenges facing our world today. We look forward to partnering with UNHCR and playing a role in realizing sustainable development by enabling better education. quality and equal opportunities for vulnerable children and young people”.
In displacement settings, sports and play programs have been used effectively as part of child protection, education and psychosocial well-being interventions. As such, Moving for Change aims to reach 300,000 children and youth affected by displacement worldwide by 2025.
“Private sector partnerships like that of ANTA Group play an important role in helping forcibly displaced children and youth access quality education and build brighter futures,” said Tina Friis Hansen, Head of of UNHCR Private Sector Partnerships.
The global partnership between UNHCR and ANTA Group serves Sustainable Development Goals No. 4 (Quality Education) and No. 17 (Partnerships for the Goals).
About UNHCR
UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee their homes due to conflict and persecution. The organization provides vital assistance such as shelter, food and water, helps safeguard fundamental human rights and develops solutions that ensure people have a safe place to call home where they can build a better future. UNHCR also works to ensure that stateless people obtain nationality.
About ANTA Group
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized sportswear company globally, was listed on the main board of HKEx in 2007 (stock code: 2020.HK). For many years, ANTA Group has been mainly engaged in the design, R&D, manufacturing, marketing and sales of professional sports products, including footwear, apparel and accessories, to consumers around the world. By adopting a comprehensive brand portfolio including ANTA, FILA, DESCENTE and KOLON SPORT, and creating a consortium of investors to successfully acquire Amer Sports in 2019, a global sportswear group that has internationally recognized brands such as Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, etc. ANTA Group aims to unlock the potential of both mass and high-end sportswear markets.
Since 2007, ANTA Group has contributed more than CNY2.2 billion/US$30 million in support of international humanitarian aid, poverty alleviation, improvement of rural sports education infrastructure and public health facilities, and the conservation of biodiversity.
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