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In a unique collaboration that combines urban mobility and entertainment, Cityflow, the bicycle advertising start-up, has partnered with the circus of the iconic clown Fofito to promote the show “Viva el Circo” through the streets of Valencia. From La Marina port to the heart of the old town, bicycles with vibrant circus advertising circulate, bringing circus magic to every corner of the city.
Valencia, August 16, 2023.- The idea is simple but effective: Cityflow bicycles are offered free as personal bicycles to people registered on its website (www.cityflow.app) for their daily use. After registration, users can enjoy a free month of use of the bicycles, and later, pay a fee of €10/month if they wish to continue using them. These bicycles, now embellished with Fofito’s circus advertising, become mobile promotional vehicles, taking the circus message to every corner of Valencia.
“The bicycle is the only means of transport that allows you to go from point A to point B in Valencia at any time and day in less than 20 minutes. We want each trip by bicycle to be an experience, and what better way than joining the spectacular world of the circus,” says Gerard, the 23-year-old CEO of Cityflow.
The innovative marketing campaign is the result of the joint work and shared vision of the young Gerard, Hugo and Francisco. After being accepted by the prestigious business accelerator Lanzadera (led by Juan Roig, President of Mercadona) in May 2023, the trio have been looking for creative ways to integrate sustainable mobility into everyday life.
With a 15% growth in the use of bicycles in the city in the last year, according to data from the Valencia City Council, Cityflow seeks to take advantage of this upward trend. Cityflow’s bikes, offered to registered users, not only provide a means of transportation, but also a cultural experience on the go.
Fofito, with more than 50 years of experience in the world of Spanish entertainment, offers a show under a majestic white air-conditioned tent with capacity for 700 spectators in the port of La Marina in Valencia. Considered one of the most comfortable rooms in Europe, attendees will be transported for 90 minutes to a magical world of classical and traditional circus. The show includes amazing feats of trapeze artists, intrepid acrobats, aerial dance shows and the iconic melodies sung by Fofito and Mónica Aragón that have marked generations.
In addition, the circus has an irresistible proposal for the youngest. Every boy or girl who celebrates her birthday during the duration of the show has a special invitation: free entry for the celebrant and a 20% discount for all her companions in any location. To add to the magic of the moment, Fofito and Mónica will offer you a specially dedicated musical number.
To join this wave of fun and culture, the circus will be in Valencia until August 27, with performances at 7:30 p.m. from Wednesday to Sunday. Tickets are available from 10 euros, and everyone is encouraged to take advantage of the promotions on the website www.vivaelcirco.com or purchase them directly at the circus ticket offices.
ContactContact name: Gerard FloresContact telephone number: 34626651482
