– Xinhua Silk Road: Chinese baijiu producer Wuliangye kicks off his Harmony and Beauty world tour in Paris, France
BEIJING, July 14, 2023/PRNewswire/ — Wuliangye, China’s leading baijiu maker, kicked off the Harmony and Beauty world tour in Paris, France on Monday.
Under the theme “Harmony and Beauty”, the event marked the company’s first cultural activity abroad after China’s adaptation to the response to the COVID-19 pandemic, with the aim of showing the world Chinese culture of baijiu through art, fashion and other cultural forms, and facilitate cultural exchanges and mutual understanding between China and France.
Accompanied by the melodious song “La vie en rose” played by the Chinese traditional instrument Guzheng, calligrapher Zhu Jingyi wrote the Chinese characters for “Harmony and Beauty” on-site to interpret the various aspects of the theme through his calligraphy.
Later at the banquet, the guests raised their glasses and enjoyed the harmonious and aromatic taste of Wuliangye with the introduction of Fabrice Prochasson, president of the French chefs association, praising their pursuit of excellence in quality and deep heritage.
During the event, the limited edition of “Harmony and Beauty” gift boxes, created jointly by artists from both countries, with French elements, such as the Eiffel Tower and the Seine River, and Chinese cultural elements, such as calligraphy and Chinese traditional painting.
The gift box is scheduled to officially go on sale in 2024, as a tribute to the 60th anniversary of the establishment of diplomatic relations between China and France.
“As we approach the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, the first stop of the Wuliangye Harmony and Beauty World Tour is set in France. It is a new chapter of the friendship between China and France. said Zeng Congqin, president of the Wuliangye Group.
In addition, he noted that the event will be held in Oceania, America, Southeast Asia and other regions in order to promote cultural exchanges and mutual understanding between different countries and civilizations, and allow consumers from all over the world to taste the rich aroma of quality liquors.
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