SAN FRANCISCO, July 11, 2023 /PRNewswire/ — Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate the capabilities of VenueLytics as an extension of the Sojern travel marketing platform.
Sojern has long been a direct booking engine for hotels, providing end-to-end digital advertising solutions that help travel marketers find, attract and convert new travelers, re-engage existing guests for loyalty and maximize bottom line revenue. per available room (RevPAR). This acquisition expands Sojern’s travel marketing platform to engage customers throughout their entire journey with cutting-edge technology from VenueLytics, including an artificial intelligence (AI)-powered virtual concierge, event management tools, digital reputation and customer feedback in real time, and a marketing suite for email and SMS promotions. VenueLytics solutions help marketing, operations and front desk teams better serve their guests with fewer resources, increase revenue and maximize profit. With these additional features, Sojern can now help marketers find, engage, convert, and engage travelers throughout their journey.
“This is an exciting step forward for our clients as we can empower hoteliers beyond advertising alone, expanding our offering to be a true end-to-end marketing platform,” said Mark Rabe, CEO of Sojern. “We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics’ expertise in analyzing, unifying and activating data from various marketing and hotel management systems will enable Sojern to deepen our relationships in hospitality. This addition helps us move forward to become the #1 travel marketing platform.”
One of VenueLytics’ main clients is Grupo Posadas, the largest hotel company in Mexico, with more than 180 resorts and hotels. Posadas’ Director of Quality, Standards and Innovation, Leslie Gomez, commented, “By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased ancillary revenue with over 53K requests in the last 9 months. The Our guest satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) of guests who had contact with our digital concierge experience.”
By expanding its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables mid-stay upsells, post-stay remarketing, and builds long-term loyalty. . In addition to Sojern’s multi-channel offerings, VenueLytics offers the ability to engage customers on an expanded multi-channel network that includes SMS, email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home, and other social networks and third-party apps. This allows Sojern to expand into generative AI with cutting-edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented: “We have partnered with Sojern for over a year, and joining forces will strengthen our customer base and reputation, while enabling us to offer the hospitality industry and travel a broader and more timely range of solutions.With AI, data analytics and multi-channel personalized guest engagement at the core of what we do, we share a vision of empowering hotels around the world to drive profitability and truly elevate the guest experience and satisfaction.”
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI-powered audiences. With this acquisition, the company further demonstrates its rigor and success in integrating new technologies and scaling them globally. Terms of the deal have not been disclosed, but Sojern has previously reported that it is profitable, has driven more than $10 billion in travel bookings worldwide and serves more than 10,000 customers a year around the world leveraging its far-reaching AI capabilities.
The acquisition will deepen Sojern’s hotel experience in North America, where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of Sojern’s Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, visit the Sojern website
About Sojern Sojern is a leading digital marketing platform built for travel agencies. Powered by artificial intelligence and traveler intent data, Sojern offers multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourist offices and travel agencies trust Sojern each year to attract and retain travelers from all over the world.
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