– Riyadh Air – Saudi’s new national airline arrives in Paris to show the world the future of flight
PARIS, June 19, 2023 /PRNewswire/ — Riyadh Air, the first-class digital airline, has opened a new chapter in the world of travel with its international debut at the 54th Paris Air Show. The Boeing 787-9 Dreamliner, decked out in Riyadh Air’s livery, touched down after an impressive flyover of the city of Riyadh for its first official unveiling on Monday, June 12.
Saudi Arabia’s new disruptive airline will fly to more than 100 destinations and reach 100 million visitors by 2030, turning the city of Riyadh into a global travel hub and encouraging visits to the kingdom for business and leisure. The airline will bring a new level of attention to detail to the guest experience and has technology that will raise the bar for the industry. The brand identity captures the heritage of the kingdom, while being modern and forward-thinking, with the tagline “The future takes flight.”
The aircraft is on display in the show, allowing visitors to see its unique indigo livery up close. Its lavender color symbolizes the welcoming and hospitable nature of the kingdom’s people, as well as a natural plant that carpets Saudi Arabia during spring, and the tail design captures the movement of canopy tents in the desert.
The city of Riyadh is fast becoming one of the major players in global business, and Saudi Arabia’s rapid economic growth, which aims to be among the world’s top 15 by 2030, is outpacing that of other major economies. The Kingdom of Saudi Arabia has many tourist attractions under development, such as Al Ula, Diryah and Qiddiyah, and the national airline will make the Kingdom more accessible, while positioning Riyadh City as a world leader in aerial excellence.
The airline, which will enter the global aviation sector with RX as its airline designator code, is a catalyst for the Kingdom’s National Transport and Logistics Strategy and the National Tourism Strategy by taking advantage of the kingdom’s strategic situation to connect Asia, Africa and Europe. It is chaired by the Governor of the Public Investment Fund, His Excellency Yassir Al-Ramayyan, and Tony Douglas, CEO.
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