Madrid, April 21
Jakala, Leading MarTech Firm and Ardian Buyout Holding Company, Acquires FFW, a Key Market Player Developing Customer Experience Solutions for Large Enterprises and Corporations
Jakala, a leading global MarTech or marketing technology company that drives transformation for its clients by bringing together data, technology and multidisciplinary skills, furthers its growth trajectory by formalizing a binding agreement for the largest non-public transaction of digital services in Europe to date in 2023, through the purchase of FFW, an international company headquartered in Denmark with offices in Germany, the US, the UK and France providing digital transformation services. FFW is an agency with a global platform that combines data insights, strategy, design and development to create compelling digital experiences that power the success of leading international organizations. With the acquisition of FFW, Jakala reinforces its presence around the world, with offices in more than 20 countries, increasing its workforce from approximately 2,000 current professionals to almost 3,000, with a total turnover of more than 500 million euros. Over the last five years, Jakala has advanced on its path of growth, maintaining an average growth rate of more than 20% of its turnover. This strategic acquisition will also constitute a competitive advantage for the clients of both firms, who will will benefit from an improved offer. The closing of the operation is subject to the usual regulatory authorizations. “This latest acquisition enhances Jakala’s position in the market and represents a crucial step in our international growth trajectory. With FFW, we strengthen and expand our digital offer and bring our foreign turnover closer to almost 50% of the total”, said Stefano Pedron , CEO of Jakala. “Jakala and FFW have a lot in common: both their history and their DNA are committed to innovation and growth,” added Matteo de Brabant, founder and president of Jakala “We are embarking on an exciting journey that witnesses how Jakala is increasingly closer to its goal of becoming one of the largest digital companies in the world. “At FFW, we are absolutely delighted to become part of Jakala. This collaboration marks the perfect next step in our quest to deliver the ultimate customer experience. Our team continues to be the lifeblood of our operations and this exciting development promises exciting opportunities for even more incredible professional growth. Stefano and Matteo have created a company with extraordinary capabilities, striving to achieve a leading position in our industry globally. We could not be more proud to contribute to this ambitious vision,” added Michael Koefoed Steensborg Drejer, CEO of FFW. For Luis Ferrándiz, president of Jakala Iberia, “the acquisition of FFW is magnificent news that represents a qualitative leap in the expansion of the company worldwide that will logically be reflected in Spain and Portugal. And it most important: it represents a huge boost that will improve the offer and the competitive position of our present and future clients”.
ContactContact name: Jakala IberiaContact telephone: 667885422
Images
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Pie de photo: Matteo de Brabant, Michael Drejer y Stefano PedronAuthor: JAKALA
