The Natural Diamond Council continues to promote transparency by publishing analysis that addresses myths and misconceptions about the diamond industry.
LONDON, April 19, 2023 /PRNewswire/ — The Natural Diamond Council, the authoritative resource on natural diamonds, has released its 2023 analytical report Diamond Facts: Addressing Myths and Misconceptions about the Diamond Industry. Through this report, the Natural Diamond Council (NDC) has set out to address misinformation about natural diamonds and lab-grown diamonds, also called synthetic diamonds.
“At a time when consumers are more curious and enlightened than ever, they want to know the values and responsible business practices of companies and, indeed, the broader industry from which they buy,” said David Kellie, Counsel NDC delegate. “At the Natural Diamond Council, we want to help consumers make informed decisions by providing them with information in a transparent manner.”
The report addresses common misconceptions about the diamond industry. Examples of report facts include:
Featured: Lab-created diamonds can be detected from natural diamonds.
Supporting Facts:
Highlight: Not all lab-grown diamonds, also called synthetic diamonds, are sustainable.
Supporting Facts:
Highlight: The process of forming natural diamonds means that they are inherently rare. They are a finite natural resource.
Supporting Facts:
Highlight: Lab-grown diamonds, also called synthetic diamonds, have experienced significant price depreciation in recent years.
Supporting Facts:
Highlight: Ethical sourcing is a priority for the natural diamond industry.
Supporting Facts:
Featured: Natural diamonds help protect biodiversity in an area the size of New York City, Chicago, Washington D.C. and Las Vegas together. This is about four times the land used by NDC member companies for natural diamond recovery, globally.
Supporting Facts:
Featured: Natural diamonds benefit the countries from which they originate. The natural diamond industry supports the livelihood of 10 million people around the world.
Supporting Facts:
For additional facts about the diamond industry addressing issues such as traceability, storage, and other misconceptions, visit: https://www.naturaldiamonds.com/diamondf….
The findings of this analysis are derived from a comprehensive review of a wide range of secondary research conducted by globally respected third-party organizations. Industry experts and independent sustainability advisors were also consulted on the topics discussed.
About Natural Diamond Council
The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authorized publisher of all things natural diamonds, including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides. The NDC supports the integrity of the natural diamond industry by providing transparency and insight into the progress of this sector and its commitments to improve further. NDC is a global organization whose member operations span four continents and ten countries, including Canada, South Africa and Botswana. Its operations support the livelihood of 10 million industry employees and their families around the world. The NDC operates in the US, China, India, the United Arab Emirates, and Europe. For more information visit https://www.naturaldiamonds.com/.
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