Seville, April 13, 2023.- The Spanish menswear firm Boston continues with its expansion plan in Spain with the inauguration of its new boutique store concept on the emblematic Sierpes street in Seville, with the aim of becoming a one of the chain’s flagship stores. A commitment to the Andalusian market, with great weight for the brand, for which this year it plans to reach 25% of the company’s sales.
As part of its three-year expansion plan, the firm aims to have 65 stores in Spain by 2025 and a turnover of 30 million euros. By 2023, the brand plans to reach a total of 44 points of sale throughout the national territory. And in the Andalusian market it will encompass 10 stores in total, counting the two openings scheduled for this year.
“Andalusia is a very important market for us. Boston belongs to the Mayoral group, a company 100% from Malaga, and the store in Seville has meant a great investment for the firm. We have designed everything to offer the most Premium version of our stores. Although Seville is a demanding place, we are going to put all our energy into becoming a reference brand in men’s fashion in this city”, affirms Carmen Ríos, CEO of Boston.
Seville, I move the concept of the firm’s Premium Boutique store
The inauguration of the store on Calle Sierpes 32 in Seville took place yesterday afternoon, in an event that brought together numerous personalities from Seville society, including businessmen, authorities and clients, as well as the presence of Carmen Ríos, CEO from Boston and the model and athlete Jaime Astrain, ambassador of the brand. With the opening of this establishment, Boston already has 35 points of sale in Spain, with the one on Sierpes street being the second location in Seville, which already has a store in Sevilla Factory.
The store has a total of 230 m spread over two floors, devoting the ground floor to the more casual collection and the first to the tailoring collection, with a space reserved for special occasions. “It is a very special store and is part of the new generation of the firm. In all the projects we try to transmit the values of the brand, such as elegance and style, but in a natural and relaxed way. In addition, we know how important tailoring is in Seville and we wanted to give it the space it deserves”, says the CEO of Boston.
For the architectural project of the store, we wanted to respect the essence and the elements of the establishment, whose protagonist is a huge skylight that connects the two floors and floods the space with light, as well as the columns, the stained glass windows, a grand staircase and a balcony overlooking the street. “Our stores are created to connect with people. We want them to transmit quality, style and naturalness, they are fundamental values of the brand and that is why it is important to us that the materials, color and light create a space where you feel comfortable”, adds Carmen Ríos.
In the store you can find the latest collections of the firm for men: casual clothing for every day, accessories, footwear and more informal clothing, as well as formal clothing made up of suits, shirts, footwear and all the accessories that men need for special occasions. “Boston targets men who want to look good in a spontaneous and natural way, men who are interested in fashion in a practical but also emotional way. We are much more interested in the spirit of our client and that he finds in our proposal a way to express his own personality, to “make a personal, collective brand,” concludes Carmen Ríos, CEO of Boston.
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About BOSTON – www.bostonwear.com
Founded in 1945, Boston is a Spanish menswear firm belonging to the Mayoral group since 2021. This company -with a family tradition with 77 years of experience in the sector and a staff of almost 150 employees- has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 35 own physical stores, 5 corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion garments with excellent value for money, framed in an attractive experience that promises customer loyalty.
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