-Heinz cooks up a spicy solution to the storage problem with the introduction of the Ketch-Up and Down bottle
DUBAI, UAE, March 31, 2023 /PRNewswire/ — Heinz, the makers of the world’s favorite ketchup have come up with a double cap ketchup bottle that could solve the problems faced by fans around the world. The Heinz Ketch-Up Bottle
The concept was created by the team at Kraft Heinz, who studied ketchup aficionados closely and realized that everyone seems to have their own unique preferences. While some squeeze it as if it owed them money, others prefer to shake it like a maraca. Some like to store it upright, while others place it upside down or on its side.
Passant El Ghannam, Head of Marketing for Kraft Heinz MEA, commented: “At Heinz, we are obsessed with the consumer and rely on ideas like this to drive innovation and offer consumers more of what they want. So, based on the With the success of our inverted bottle that we launched in 2010, we saw an opportunity to solve a problem faced by many of our fans.If expanded, it could be a game changer for ketchup lovers.The Heinz Ketch-Up Bottle
ABOUT THE KRAFT HEINZ COMPANY We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our purpose, Let’s make life delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands globally. We leverage our scale and agility to unleash the full power of Kraft Heinz through a portfolio of six consumer-facing product platforms. As global citizens, we are dedicated to making a sustainable and ethical impact, while helping to feed the world in healthy and responsible ways. To learn more about our journey, visit www.kraftheinzcompany.com or follow us on LinkedIn and Twitter.
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