Madrid, March 29, 2023.
With a unique flavor and greater durability, this innovative apple will provide unparalleled pleasure in stores in Spain from March 2023
“An apple variety with intense flavor”: what was previously unthinkable in the apple market will become a reality this March with Cosmic Crisp. This new generation of apples reaches the world of fruit in Spain. Product innovation exceeds all consumer demands in terms of flavour, juiciness and crunchy texture. Game changer for the universe of fruit in Spain Cosmic Crisp demonstrates that smart product innovations are also possible outside of the technology industry and are hitting supermarket shelves. This new variety of apple is the result of more than 20 years of exclusive innovation. The unique cross of the varieties “Honeycrisp” and “Enterpise” combines the best of both. The result? A delicious apple flavor. Unlike conventional apple varieties, Cosmic Crisp develops its aroma throughout the year, and stays in the home for a long time thanks to its long-lasting qualities. “With Cosmic Crisp, the name reflects the apple,” he explained. Hannes Tauber, Marketing Director of the South Tyrol Association of Fruit Cooperatives (VOG) and part of the Cosmic Crisp team. “Apple lovers will feel the charm of this fruit from the first bite with its especially crunchy texture. Its juicy pulp combined with the firm skin will appeal to fans of texture. The flavors are finely structured, predominantly “green” and fruity, such as grass, kiwi and currant.On the skin, the aroma of oranges – but always 100% the experience of an apple at its best.”The innovative apple creation owes its name to its special crunchy texture (“crispy”) and also the small dots on the skin, reminiscent of the sky full of stars (“cosmic”).Heavenly delights of the apple from South Tyrol For the European market, the fruit is currently grown in South Tyrol, in carefully selected areas. The Alpine-Mediterranean climate and the special characteristics of the region’s soil offer ideal growing conditions for a premium product like Cosmic Crisp. Little by little other cultivation areas will be added throughout Europe. “The Cosmic Crisp from our South Tyrolean growers exceeds all our expectations,” enthused Benjamin Laimer, Marketing Director of the Val Venosta (Vinschgau) Association of Fruit and Vegetable Growers (VIP) and part of the team at Cosmic Crisp. “The love and experience that growers put into the crop and into each apple comes through in every bite. With each new growing area, we make sure that more and more people can enjoy Cosmic Crisp, because we are absolutely convinced that The huge community of apple aficionados will love our extremely tasty novelty.”
Contact Contact name: Marta Toribio Contact description: Marta Toribio Contact telephone number: 913 190 515
