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CEAT Specialty (a division of CEAT Tires) has reached an agreement with CNH Industrial to supply agricultural radial tires for its machines produced in Brazil and Argentina
MUMBAI, India, March 16, 2023 /PRNewswire/ — CEAT is proud to announce the fitment of CEAT Farmax tires on Case IH and New Holland tractors.
The deal was closed after several rounds of evaluation and audits by the Mumbai-based CEAT radial plant OEM and after multiple tests of the tires on various parameters.
“We have always been confident in the quality of our ag radials since we introduced them to the world in 2017. We have invested in world-class technologies and the best people to design our products. This partnership with CNH Industrial gives even more credibility to that. We look forward to to be a long-term partner for them and we want to help farmers increase their productivity,” said Amit Tolani, CEO of CEAT Specialty.
About CEAT
CEAT was founded in 1924 in Turin (Italy). Today it is one of the leading tire manufacturers in India, and CEAT tires are sold in more than 115 countries around the world.
The brand came to India in 1958 and later became part of the RPG Group. RPG is one of the largest companies in India, with a group turnover of $3.6 billion.
In the specialty segment, CEAT manufactures tires for agricultural, mining and earthmoving, industrial and construction machinery, as well as off-road tires for special applications. For more information, visit https://www.ceatspecialty.com
Media Contact:
Shivani GandhiDirector of Marketingshivani.gandhi@ceat.com
www.ceatspecialty.com
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