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The platform offers a dynamic and personalized customer experience, independent of the experience provider.
BARCELONA, Spain, March 1, 2023 /PRNewswire/ — Comviva, a global leader in customer experience and data monetization solutions, today announced the launch of its 5G-enabled application-driven network platform, ADriN, to deliver a unified, simplified and secure experience to the B2B2X value chain of digital service providers, enterprises, hyperscalers, application developers and the smart device ecosystem.
Comviva’s ADriN platform has dynamic capabilities that allow you to understand the behavior of connected devices in real time. This enables the platform to orchestrate and deliver personalized experiences based on intent in a secure and controlled environment, regardless of the underlying experience providers: DSPs, enterprises, and hyperscalers.
Excited by this development, Comviva CEO Manoranjan (Mao) Mohapatra said: “At Comviva, we prioritize creating unique experiences for our customers’ end-users to remain relevant. Our commitment to deeper engagement and significant investments have led to the development of ADriN, a platform that simplifies the user experience in the untapped B2B2X segment.With new engagement models focused on ARR and Network-as-a-Service, ADriN is positioned to become a critical contributor to the top-line growth of any experience provider.”
ADriN simplifies the process of capturing and understanding the intentions of the end customers of companies and digital service providers. It offers a user-friendly interface that provides a reliable and secure service experience. With ADriN, intents are captured and processed through machine learning applications across multiple devices, which in turn creates a catalog of services in real time. This allows networks and infrastructures to respond specifically to ever-changing intentions.
This creates a lucrative monetization opportunity for custodians of the B2B2X value chain with the adoption of ARR models, such as Network-as-a-Service. The monetization opportunity is largely attributed to intents captured from end-consumer devices or machines or the interface through its simple native language. ADriN effectively processes and converts this intent into open call models and open APIs, which integrate seamlessly into the ecosystem. This orchestration results in a personalized experience for the consumer, without the need to worry about the custodians of the network they are connected to, be it the G network or other networks.
Speaking at the launch, Swapnil Shah, Vice President of 5G and Edge Business Group at Comviva, said: “ADriN has received strong validation of late from niche ecosystem players such as digital service providers, enterprises and hyperscalers. With With the growing popularity of operations-based AI, ML-based device and application developer communities, ADriN is poised to have a distinctive impact on the B2X and B2B2X value chains in the coming years. The collaborative efforts of CAMERA, 5G PPP, ORAN, TIP, 5G ACIA, GSMA Op, ETSI, 3GPP, VEPP and DSP have also contributed to democratizing organic networks for developers, while government-driven initiatives have paved the way for an intent-driven future.” .
For further inquiries, please contact:
Sundeep Mehta RR PP and Corporate Communication Comviva Technologies Ltd.Tel 91- 9910030732 sundeep.mehta@comviva.com
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