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BARCELONA, Spain, Feb. 28, 2023 /PRNewswire/ — Comviva, a global leader in customer experience and data monetization solutions, today announced its partnership with Ooredoo, Tunisia’s leading mobile communications service provider, to strengthen customer loyalty and commitment.
As part of this commitment, Comviva will deploy its flagship platform MobiLytix™ Marketing Studio with the support of data science services. MobiLytix™ will leverage real-time customer interaction data along with a rich, unified customer profile to enable a real-time, contextual digital experience across all customer touch points.
MobiLytix™ will help Ooredoo Tunisia to improve customer loyalty through more personalized offers. Customers will be segmented into various categories and provided with a best-fit interactive offer, leading to better value propositions and increased revenue. Additionally, Comviva will provide its data science services with pre-built AI/ML models for faster market-to-market and accelerated adoption of AI technologies.
Commenting on the partnership, Mansoor Al Khater, CEO of Ooredoo Tunisia, commented: “We are making substantial investments in modernizing our marketing technology, to support tremendous growth and engagement in digital channels. This partnership will enable Ooredoo to build a set of capabilities that empower our consumers on their digital journey.
“Delivering a seamless experience is critical whether a customer is completing a transaction in person, online or in an app. With this collaboration, we will deliver the best digital experience at all customer touch points. Our partnership with Comviva will help us further to deliver personalized, real-time marketing programs to improve customer loyalty and engagement,” said Sunil Mishra, Head of Marketing at Ooredoo Tunisia.
Manoranjan (Mao) Mohapatra, CEO of Comviva, said: “Customer experience is at the heart of digital progress. Organizations must bridge the gap between the customer, the channels they use and the experience they expect. Our MobiLytix™ solution is designed to facilitate a single, unified view of each customer in real time by integrating data across siled systems and across different digital and physical customer touchpoints.We are excited about this collaboration as Ooredoo plans to leverage our MobiLytix platform in Tunisia to deliver a significantly improved overall customer experience.”
Comviva MobiLytix™ is a next-generation marketing platform that uses advanced artificial intelligence (AI) algorithms and machine learning to increase business revenue. By engaging customers with the right message, at the right time, and through any channel, organizations can improve the customer experience, increase customer lifetime value, and drive revenue growth. It also offers a channel management solution integrated with workforce automation, covering various functions such as retailer incentivization and self-help. The solution improves the retailer’s incentive by adjusting the value of each reward to the value/effort of the improvement contributed by each customer.
For more information, contact:
Sundeep Mehtasundeep.mehta@comviva.com Mobile: 91-9910030732
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