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– Grammy® Award-winning and multi-platinum artist Ariana Grande debuts her first fragrance duo with MOD, with two new scents
NEW YORK, Dec. 1, 2022/PRNewswire/ — Grammy® winner Ariana Grande invites you to discover her new fragrance collection, MOD, a new addition to the Ariana Grande Fragrance portfolio. Featuring two luxurious new scents, the collection launched today exclusively on Ulta.com and will be available in Ulta Beauty stores nationwide beginning December 11.
Inspired by modernity, freedom of expression and individuality, MOD takes its name from the subculture popularized in 1960s London. The new fragrances, MOD Vanilla and MOD Blush, evoke a sensory experience that brings bold energy to life. and modern of the time.
“I am very excited to launch my first double fragrance with MOD Vanilla and MOD Blush,” said Grande. “When we started working on this duo over a year ago, I absolutely fell in love with these two fragrances and the creativity Stefan and I collaborated on. I wanted to do something different and exciting for my fans by launching two new fragrances at once and I hope you like them as much as my team, my friends and I. We have tried many bottles around here! Mod Vanilla and Mod Blush have quickly become two of my favorites from our beautiful family of fragrances and I am counting down the days until they you can smell them yourself.”
“The MOD Collection is an exciting evolution for Ariana Grande’s fragrance portfolio,” explained Noreen Dodge, Director of Marketing for LUXE Brands. “The way we craft fragrances represents what I feel is the future of perfume; simplicity and luxury anchored in nature, design, campaign and fragrance is a delightfully modern twist for fans to enjoy.”
THE MOD Vanilla FRAGRANCES:
MOD Blush:
THE PACKAGING The MOD bottle design is a modern toast to the spirit of post-mid-century fashion. Something daring and disruptive done in a sculptural way with form and light. Subtle curves create this rounded mod shape where no two sides are the same. One white and one pink with a frosted window that encapsulates the essence of the two MOD fragrances: mod blush and mod vanilla.
For the striking carton design, strong geometric portraits of Ariana were taken using repetition, modern color and graphic applications to create a bold sensory experience on the packaging. With 2 scents and multiple colors, each side reveals a new Adventure…
PRICEEau de Parfum Spray, 3.4 FL OZ/100 mL $68.00Eau de Parfum Spray, 1.0 FL OZ/30 mL $48.00
All prices are manufacturer’s suggested retail prices in US dollars.
The brand will be extended around the world to other prestigious retailers, such as:
ABOUT ARIANA GRANDE
Ariana Grande, Grammy Award-winning, multi-platinum artist and international superstar, is the first artist to hold the top three spots on the Billboard Hot 100 since the Beatles in 1964 with “7 Rings,” “Break Up With Your Girlfriend, I’m Bored” and “Thank U, Next.” In 2020, she became the first and only artist to have 5 singles debut at #1 in chart history. In 2021, Grande made history as the first artist to simultaneously hold three top 10 spots on the Billboard Pop Airplay and Mediabase Top 40 Charts with “positions,” “34 35,” and “pov.” At just 29 years old, she has released six albums that have gone platinum and has surpassed 98 billion streams worldwide -she is the female artist with the most streams on Spotify in the last decade-, at the same time that she has become quickly become one of the biggest pop stars of our generation with her powerful voice and unmatched presence both on stage and with her fans. In 2022, Grande became the first artist to have four albums with over 4 billion streams each on Spotify. In 2019, Grande embarked on the Sweetener World Tour and performed over 100 shows throughout the year, including headlining sets at Lollapalooza and Coachella – where she was the youngest headliner in the festival’s history. In 2021, Grande joined NBC’s THE VOICE as a coach and also appeared in the Oscar-nominated film DON’T LOOK UP opposite Leonardo DiCaprio and Jennifer Lawrence for Netflix. Next, production will begin on the film adaptation of Jon M. Chu’s WICKED, starring Glinda opposite Cynthia Erivo’s Elphaba.
ABOUT LUXE BRANDS
LUXE Brands, Inc. is a leading global beauty company dedicated to developing world-class beauty brands that inspire consumers around the world. The company’s innovative approach to design, marketing and branding with a digital-first ethos has won numerous awards around the world. LUXE Brands was awarded Fragrance of the Year in 2019 on behalf of Cloud by Ariana Grande. The full portfolio includes Ariana Grande, Nicki Minaj, Cosmopolitan Eau de Juice and a licensing partnership with General Motors on the Hummer brand.
Ariana Grande Fragrance Press Contacts: The Lede CompanyAGFragrance@ledecompany.com
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