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Carrefour and Danone with nine major food manufacturers win the SIRIUS 2022 award in the initiative “Sustainable collaboration for a healthier life” in France
PARIS, Nov. 28, 2022 /PRNewswire/ — The digital and in-store collaboration initiative “Le Lundi C’est Veggie” (“Mondays are vegetarian”), led by the Collaboration for Healthier Lives Coalition of Action (CHL) of the Consumer Goods Forum by the co-chairs of Carrefour and Danone, with the participation of Barilla, Bel, Bonduelle, Fleury Michon, Happyvore, Labeyrie, Nutrition Santé, Savencia and Unilever, has won the prestigious SIRIUS Award for Sustainable Collaboration for promoting consumption of healthier and more sustainable recipes. This award highlights the importance of collaboration between key stakeholders, which is vital to drive dietary change.
Developed in collaboration with consumers, in-store activations included promotional offers and multi-brand recipes to inspire behavior change and push consumers toward flexitarian diets. Key figures from the pilot project published by Carrefour in June 2022 include:
Leveraging lessons from our testing partners, KPMG and Catalina, is critical for the initiative to continue to evolve and have an impact at scale. In the current cost of living crisis, manufacturers and retailers must continue to collaborate, engage and learn from pilot projects that are tailored to the health needs of the local community, helping to keep products affordable and healthier without compromising the taste. In this way, the CHL France team has continuously collaborated in advancing consumers and restaurateurs towards healthier and more sustainable diets.
Since 2018, the SIRIUS Awards led by the Institut de Commerce recognize the best collaborative practices in the commerce sector that meet the expectations of society and consumers in France.
Pauline Guillaume, Director of CSR Projects at Carrefour, stated: “For Carrefour, collaboration with our partners is key to promoting healthier and flexitarian diets, in this case with vegetarian recipes, and ensuring that the food transition affects all plates.”
Thomas Kyriaco, Danone CSR Customer Director: “Bringing health through food to the greatest number of people and in the most sustainable way possible is our mission at Danone. This can only be achieved through relentless and concrete initiatives and collaborations. “
To find out more about the results of the “Le Lundi C’est Veggie” program, click here.
About the Collaboration for Healthier Lives Coalition The Coalition of Action on Collaboration for Healthier Lives (CHL) led by the CEOs of the Consumer Goods Forum (CGF) aims to make it easier for people around the world to embrace healthier lives for themselves and your families. It’s about making healthier choices easier and more common for people in every community around the world. CHL is a global movement led by manufacturers, retailers, public health authorities and local communities, leading local movements in communities around the world. CHL initiatives are developed in 9 countries and have the participation of more than 160 organizations. As a collective, CGF members, and their partners, are exploring, experimenting, innovating and evolving business models to support positive change, while sharing data and knowledge at scale, across industries. Health is not a competitive advantage; it is a basic need. And it is clear that no company can solve this problem alone. Collaboration is necessary at scale and across sectors if the consumer goods industry is to play the necessary role in people’s health and well-being. To learn more, visit www.tcgfhealthierlives.com.
About the Consumer Goods Forum The Consumer Goods Forum (“CGF”) is a global, peer-based industry network driven by its members to foster the global adoption of practices and standards that serve the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers and other stakeholders from 70 countries, and reflects the diversity of the industry in terms of geography, size, product category and format. Its member companies have combined sales of €4.6 trillion and directly employ nearly 10 million people, with a further 90 million related jobs along the value chain. It is governed by its Board of Directors, made up of more than 55 CEOs from manufacturers and retailers. For more information, visit: www.theconsumergoodsforum.com
For more information, contact: Zoe DaruwallaCommunications OfficerThe Consumer Goods Forumz.daruwalla@theconsumergoodsforum.com
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