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– Xinhua Silk Road: Chinese liquor maker Wuliangye was voted the most popular Chinese liquor brand among consumers worldwide
BEIJING, Nov. 28, 2022 /PRNewswire/ — Renowned Chinese spirits producer Wuliangye has been voted the most popular Chinese spirits brand in the Most Loved Chinese Brands Among Global Consumers event, results showed on Thursday. November 26.
The China’s Most Loved Brands Among Global Consumers event was jointly launched by the National Brands Project office of Xinhua News Agency, the China Economic Information Service (CEIS) and other institutions.
An online vote among overseas consumers on their preference of selected Chinese brands on a preliminary list was launched on May 10 by consulting data from major media outlets, industry associations, e-commerce platforms, etc. The voting list covers 137 Chinese brands from 11 categories, including automobiles, home appliances, pharmaceuticals, and alcohol, etc.
Over the month-long online voting period, overseas consumers’ votes for their favorite Chinese brands were collected on platforms such as Xinhuanet English Channel, CEIS Overseas Social Media Matrix, Google, dpa, InfoQuest , etc. Wuliangye got the most likes among liquor brands.
Based on online voting, overseas influence and objective data, more than 60 brands were shortlisted. After a review by a panel of experts, 50 Chinese brands, including Wuliangye, were finally nominated as the most loved Chinese brands.
Chinese liquor brands face opportunities to expand their global influence, and as an industry leader, Wuliangye actively cultivates overseas markets by participating in international activities and spreading Chinese liquor culture, contributing to further alignment of the Chinese liquor-making process. and global manufacturing standards.
Driven by the increasing trade between China and the international community, Wuliangye accelerates its global layout and constantly promotes its internationalization process by building three international marketing centers in Asia-Pacific, Europe and America, setting up tasting centers in cities overseas etc
Wuliangye has also been deeply integrated into international platforms such as China International Import Expo, APEC, Boao Forum for Asia, and China-ASEAN Expo to convey the positive attitude of inclusiveness and openness of Chinese liquor, and show the business card of Chinese liquor in the new it was for the world.
Relying on continuous exchanges, mutual learning and open cooperation, Wuliangye has been widely recognized by the international community and has continuously won places on industry authoritative lists. It was also among the first batch of Chinese products included in the agreement on geographical indications between China and the European Union.
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