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Madrid, November 25, 2022.
The Spanish Association of Business Financiers (ASSET) has held its Annual Congress of Financial Management (DIRFCON) in Madrid with the participation in person and via streaming of nearly 2,000 managers from all over Spain
Led and moderated by Ana Samboal, a journalist specialized in economics, during the congress a complete vision of the current situation of the financial sector was offered, both nationally and internationally, as well as relevant trends and innovations in the future for financial managers. Prestigious speakers from the business, financial and innovation fields have participated in the event, such as Álex Rayón, Vice-Rector for International Relations and Digital Transformation and director of Deusto Big Data, Bernardo Hernández, former Google Marketing Director and Investor in New Technologies or Dimas Gimeno, President of El Corte Inglés between 2014 and 2018 and Executive President and Founder of WOW Concept, among others. In the opinion of Luis Calaf, general secretary of ASSET: “Without a doubt, DIRFCON is the benchmark event in the area of finance in Spain, with close to 2,000 registered, including face-to-face attendees and those who have followed us via streaming. In this edition we have opted for a new format, with more exhibition space, more discussion rooms, more presentations, more space for networking and the result has been a success Financial managers are a key figure in business organization and the challenges for they must deal with are constantly evolving.” The Annual Congress of Financial Management, continues Calaf, “is a unique event that we organize precisely with the aim of updating knowledge, promoting networking, discovering innovative services and trends, and sharing experiences. The great response from finance managers in the DIRFCON’22 encourages us to continue growing and to start working for next year’s edition”. of futures of the CFO, sustainable financing, Working Capital, Treasury, data management or the irruption of Artificial Intelligence in the area of finance, among others. DIRFCON’22 began early in the morning with the opening table, “Current challenges of the Spanish business fabric, what we are facing”, with interventions by Daniel Carreño, CEO of Grupo Lantero, Fernando Salazar, Executive President of CESCE, Fernando Alonso Turiño, Director of Business and Corporate Banking at BBVA and Luis Cabanas Godino, Executive Director of Business Banking at Caixabank. Next, Marta Berriatua, Director of IBM Financing, moderated the panel entitled ‘The change in finance for the Metaverse, AI and Cryptocurrencies”, with the participation of Joan Ramón Mallart, Director of Experience Design, Antonio Pita Lozano, Metaverse Product Manager at Telefónica, Diogo Fezas Vital, VP-Treasury
Contact Contact name: Eva García Contact description: Eva García Contact telephone number: 654156786
