-Midea Announces Enhanced Sustainability Strategy at Chillventa 2022, Focusing on Solutions Designed to Empower Consumers for Green Living
NUREMBERG, Germany, Oct. 17, 2022 /PRNewswire/ — The impacts of climate change have transformed customer behaviors, sparking a wave of green revolution. In this context, Midea (“the Company”), a world leader in the smart home sector, takes another step in its long-standing promise to help consumers establish more environmentally friendly lifestyles and home spaces, presenting at Chillventa 2022 its updated sustainability strategy for its organic products.
“Global warming and the energy crisis have led us to rethink our product development and supply chain strategy as we continue to look for innovative ways to reduce the carbon footprint of Midea’s products and reinforce our commitment to the goal At the heart of Midea’s new green strategy is a strengthened focus on energy efficiency and smart energy management, which we believe are the two answers to help our customers reduce energy bills. while improving home comfort,” said Thomas Kunnig, Product Manager at Midea Germany.
With the aim of harnessing waste heat from air conditioners, Midea will lead the development of a new system that can recover concentrated heat from an air conditioner and recycle it for hot water supply. The new technology can significantly benefit users, especially those living in areas where air conditioners run most of the year, as it is a low-cost and reliable solution that provides hot water with much lower energy consumption.
Under the slogan “Midea has an idea”, the company has also presented its entire set of new ecological solutions designed to reduce energy consumption in its products, including the CirQ heat recovery system, Tesseraction energy saving technology, as well as a new Breezeless E eco-friendly split air conditioner. Highlighting its latest effort to address environmental concerns and tackle climate change, Midea demonstrated its devotion to innovation in reducing emissions and its business strategy focused on the client, which prioritizes the needs of users to meet their constantly evolving lifestyles.
At the event, Midea also received the world’s first Environmental Product Declaration (EPD) for air conditioning products in the International EPD System and received a Product Carbon Footprint Certification from testing, inspection and certification (TIC) from the company. TÜV SÜD. The certificate, which is based on the evaluation and verification of the carbon footprint and energy consumption of a product throughout its life cycle, offers detailed and transparent information on the sustainability and environmental impact of air conditioners. air by Midea, underlining Midea’s technological prowess in green technology, innovative climate-conscious design, as well as its forward-thinking sustainability strategy.
In recent years, Midea has redoubled its efforts to promote and develop low-carbon and energy-efficient products. Expanding its efforts for environmental protection, Midea has designed a new range of eco-friendly products powered by its own frequency conversion technology and smart algorithms, enabling the brand to become a benchmark for a new generation of global customers. . Since 2021, more than 2.1 million air conditioners with Midea’s new R290 refrigerant have rolled off the production lines and entered the market.
“Sustainability is at the forefront of our business strategy, leading us to explore and pioneer innovative approaches to product design, material sourcing, manufacturing, logistics, recycling and services, which are now the six pillars of Midea’s green ecosystem.We believe that our focus on energy efficiency and heat recovery is a new way to reduce dependence on fossil fuels, a cleaner and more sustainable solution that allows global users to create clean environments. healthy and comfortable households,” said Thomas Kunnig, Product Manager at Midea Germany.
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