CF Montreal unveiled its new logo, which will be used from 2023, on Friday morning at a press conference.
We find the official name of the team, CF Montreal, the fleur-de-lys, the shield, the predominance of blue, the year 1993 of its very first season and the black and blue bands which refer to the first years of the Club. , particularly 1994, when he won his first championship.
“I am happy that the blue Impact, as we have named it, dominates our new emblem, underlined the president and chief executive officer of CF Montreal, Gabriel Gervais. I thank our employees, fans and partners for their contribution as well as the MLS and the adidas kit for their collaboration. Developing a new logo is a complex exercise. The process, started before my arrival, also has its share of challenges in an ecosystem like that of the MLS, both in the choice of shapes and colors.
“The process surrounding the new logo also allowed us to reflect and clarify our purpose as an organization and what defines us. The logo is part of a broader reflection on the identity character of CF Montreal. The process also allowed us to make observations that will influence our future communications.”
“We need to make our role better known in Quebec; including developing the talent of local players from the grassroots to the professional level, the importance of giving back to the community, promoting the culture of soccer in the province and representing, even celebrating, the identity of Montreal,” recalled team owner Joey Saputo.
