Canal+ continues his african adventure by investing in Nollywood, the movie industry in nigeria, the most prolific in the world (about 2000 movies produced per year) after Bollywood in India, but in front of Hollywood. The subsidiary of Vivendi, announced on Monday the acquisition, for an undisclosed amount, of the activities of production, distribution of content and edition of four television channels, iRoko Partners.
Founded by the former actress became producer Mary Njoku and her husband, entrepreneur Jason Njoku, and this small group is growing very fast since ten years. He now claims fifteen million subscribers through its four strings, three made in Nigeria by the south african Multichoice, and one for the diaspora distributed by Sky in the Uk.
It was one of the first to invest in the production of movies and series with low costs for mobile and has launched a dedicated app for this type of content in Nigeria, the most populous country in …
