Spotify enlists Serge Gainsbourg to appeal to the general public

Gainsbourg, new recruiter-in-chief of Spotify. The online music service will roll out starting Monday and for six weeks a large media campaign, “Discover Gainsbourg, with no filter” to celebrate one of the great icons of French song. On the one hand, the display in the subway, on the kiosks, the spaces of digital of French stations, advertisements in the press and on social networks. On the other, several playlists of some fifty titles have been developed for each time of the day, to “serge Gainsbourg wake velvet” to “Gainsbarre black glasses”, to which is added the first podcast original Spotify in France. The series of six episodes, narrated by Melvil Poupaud, traces the route of the singer. A “story” format that combines video, photo and text, will also behind-the-scenes of the album cult History of Melody Nelson.”This campaign, hundreds of thousands of euros, is our biggest …