When you are an entrepreneur, you venture into areas where there is a need/gap in the market. Jumping quickly on these opportunities means you do not have a lot of time to develop your skills in the area. However, the lack of ability should not stop you from pursuing it. You have to be smarter with how you approach it. Scout for people with relevant knowledge and experience, but also improve yourself in your spare time.
Attend classes related to your area of business
The first cannot be specified because it depends on what you decided to set up. Try to attend classes, talks, or conferences relating to your area of business. If you have a restaurant, take courses that can help you refine your recipes and technique. If you are a florist, take workshop lessons to learn from other people with a different style. These classes may not come frequently, but that does not mean you should not keep an eye out for them.
Look for short courses in accounting and business maths
If you are starting your business with no prior background, you can take an online class or sign up for a short course in your local college about how to manage the finances. Even though you can hire an accountant to do the heavy-duty work with tax and other similar tasks, you should be able to know how to do it on your own to avoid being cheated. When you have a natural aptitude for it, you can save money by taking on the job yourself. Basic mathematics skills in these areas will pay for themselves in the future.
Take photography lessons
No matter what your business is, you need to have a branding scheme in place. Hiring creative talent is not cheap and you might not have the capital to invest in the early days of the business. You can do it yourself. Try taking photography courses in London and get a better sense of how you can compose and capture photographs for your business. Great photos can attract interest in social media platforms. Besides the attention, taking pictures can help your client get a better understanding of what you do from materials, equipment, to location and venue.
Sign up for a graphic design class
Besides photography, graphic design is essential in your online presence. All your advertisement material social media posts, posters, and flyers all require a basic knowledge of graphic design. There are free applications online where you can create these pieces. There are also many tutorials that you can use to build a foundation. You can sign up for classes if you find yourself overly confused by the sheer amount of information online or struggle with the basics. Just like the previous lessons mentioned here, these skills will be useful in the future.
When you expand your business in the future, you can hire people to revise or improve what you made initially. By knowing the basics, you can clearly express what you want from them, and why, and make it a more collaborative experience.
Image: Unsplash.com
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