It is official. Joon, the company’s hybrid blue and white, launched it a little over a year to help Air France to maintain on lines deficit, will disappear, as the Figaro was announced at the end of November.
The management of the company has strangely made this decision: “After many conversations with the employees and the customers, and discussions with the unions, we have decided to launch a project on the future of the brand Joon and the integration of employees and aircraft Joon at Air France”. The “project” in question will, therefore, be to erase the brand of the devices, to put in the closet the jackets and shirts of hostesses and stewards, and most importantly, to reintegrate them in the home mother.
“Despite the impacts overwhelmingly positive of Joon, notably the outstanding work of teams Joon who have launched and made live to the company, the brand has from the beginning been readily understood by customers, by employees, by the markets, by investors, said the release of Air France. The multiplicity of brands has created complexity and has unfortunately weakened the power of the brand Air France.”
The decision to transfer at Air France 600 hostesses and stewards, recruited especially for Joon, has enabled the signing of a parallel agreement with the trade unions of flight personnel-commercial (PNC), the SNPNC, Unac and Unsa-PNC.
focus on the customer top-of-range
“I am very happy of this new balanced agreement, which represents the culmination of discussions of this kind with our personal flight commercial, said Ben Smith, the director general of Air France-KLM group, in a press release. In collaboration with the SNPNC, Unac and Unsa-PNC, we have been able to resolve many of the concerns of our cabin crew, while working simultaneously to align their interests with those of Air France. With this agreement, I hope that the trust and the dialogue between Air France and all our employees continue to improve, because I deeply believe that it is through the membership of all that we will become a world leader.”
The new leader seems to have developed its strategy, at least on long-haul flights of Air France. His goal: to build on the “customers high contribution” of Air France, those who opt for the first, business class and premium economy. And further capitalize on the brand Air France, associated according to him, the gastronomy, luxury, fashion, jewellery, cosmetics.
