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In Basel it met music hug, in Zurich Garter Fogal or gentleman’s supplier Bovet. And headlines were always same: once again a traditional business leaves city centre, and again a cheap fashion boutique takes over restaurant.
The Gewerbler complain about lack of clientele and high rents that only global giant companies could pay for. The site marketers warn that inner cities would become commercial monocultures; Even today re is same offer everywhere in same shops to buy same stores. At Zara, chicory or H M. And politicians ask ir city developers what y can do to kill big store? But y are usually clueless.
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It’s no longer just a matter of saving Aunt Emma store in neighborhood. It is no longer just a question of traditional shops in which our own grandparents have already shopped.
The major upheaval in Swiss retail trade has now also covered medium and large providers. So those stores whose storefronts shape image and ir customers ‘ lives in Swiss inner cities.
The change is driven by expensive franc, which drives customers to shopping in frontier abroad, and on or from online trading.
First it hit book and record stores, n consumer electronics, and now fashion industry is on its turn. At end of May, Italian company Sempione Fashion announced that it would close all its OVS branches in Switzerland. 1200 employees lose ir jobs and up to 140 stores disappear: from Moutier to Landquart, from Renen to flagship store at Sihlstraße in Zurich.
In Switzerland, OVS was an almost unknown brand, until Sempione fashion took over faltering fashion line Charles Vögele. In Italy, company has even been enforced against greats of industry: against H M from Sweden and Zara from Spain.
Thus, Swiss OVS crash is more than a management failure and more than result of numerous misperceptions. It is a warning for what is going on in Switzerland. To ir fashions, but above all to ir cities.
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This is understood in Zurich. In city, so many shops are empty, as for ten years no more: 10,000 square meters. Last December, city development invited a discussion round to shopping centre Sihlcity. Among ors, city president, Migros president, top downtown Gewerbler, spoke. The reason for this was a study by which administration wanted to assess how retail trade in Zurich could develop and what it does with city.
This article comes from time No. 28/2018. Here you can read entire output.
Once it was said that without peasants city dies, it is today: Without H M city dies.
Trade does not only create jobs and it does not only pay taxes unless parent companies deduct profits of ir local subsidiaries in tax havens. The retail trade also contributes to social interaction in city. If you shop, you’ll meet or people. Shopping today is part of entertainment industry, and it is all about surprise and change.
The smaller shops are already missing in many places in this mix. They only survive because y act in a mini-niche and make ir fashion an event; Like Winterthur Corsetière Beata Sievi. Or because your landlord is accommodating, or a real estate marketer has been persuaded not only to squint at rental income, but to think about his image, which can be polished up with a few hip boutiques. For example, in European Avenue in Zurich, just next to central station, small fashion labels can afford a shop in a prime location.
So Lädeli could die to store and also meet chain stores.
