The news came as a surprise to staff of magazine Neon: On June 18th last issue of Monthly bulletin will be published, n it is discontinued, y learned on Wednesday. This was announced by editor-in-chief Ruth Fend on Neon website. The online edition should continue to appear for time being. For printed neon, however, ” economic perspective is no longer available,” Ruth Fend shared on magazine homepage.
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According to media service Horizon, 20 employees are affected by closure. It would also not be possible to exclude business-related redundancies from publisher Gruner Jahr. Since 2011 Neon edition goes down: 2009 were sold even more than 235,000 copies, most recently it was still around 60,000. There was an indication of a possible end of printed edition in February of this year, when publisher announced that it would make neon online ” most successful portal for Millennials”. A few months later, print output now closes.
The target group of Neon was 20-to 30-year-old city-dwellers, especially students. “Those who have said goodbye are not enough younger ones,” wrote editor-in-chief Ruth Fend now in farewell text. And: “Today’s 20-year-olds have found new life companions, on magazine Shelf, but also on net.”
