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As images contradict: Zuckerberg as “Person of Year” on cover of Time magazine in December 2010, Facebook called “threat to democracy” on cover of The Economist in November 2017, Zuckerberg with bruises and blood stains on face on cover of Wired in March 2018. The reason was same: Zuckerberg and Facebook change how people interact with each or and what y know about each or. However, assessment of this change has changed. One looked more closely and is now irritated: surveying and manipulationing of Facebook users, hate messages, filter bubbles and aiding fake news and narcissism.
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is a media scientist and author of book Facebook Society (2016). His new book Mute Media. The disappearance of computers in education and society has just appeared.
There is little today that you could not have known in 2010. The fact that Facebook collects, evaluates and sells data of its users was clear to all who were interested in it. The fact that one can infer from likes that someone gives on his preferences was obvious, as well as fact that such knowledge could be exploited for his own interests. Basically everyone knew. And yet everyone did. What’s different now?
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On one, Facebook no longer has reputation of being a democracy-friendly medium. Gone are times when you praised Facebook for allowing so-called Arab Spring. Passing time, as it was stylized to organization and mouthpiece of oppressed and offended. Representatives of all possible ideological stripes have long been on Facebook, including Ultra, legal nationalist, identitary and Misanthropen. That should not really amaze anyone. Facebook is open to everyone.
The state power feels challenged
However, new diversity is disappointing, especially since it was previously believed that advanced technology could only serve friends of social progress. Zuckerberg himself has done much for this myth with his mantra of Facebook’s mission. He deserves resentment of frustrated.
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On or, Facebook gets to feel remnants of cold War when it is suspected of having helped Nemesis Russia to determine president of United States. The state power feels challenged and mixes with what it previously regarded as an alternative youth culture or an interesting business model, but in any case not as your business. Hardly anyone in US Congress has had any objection to fact that Facebook sells attention and data of its users to its customers and lures its “community” into feedback loop of likes and shares in interest of business. When paid for political advertising in rubles, however, fun of neo-liberal economic model can be heard by companies in Reich. Then Congress orders capitalists without borders for an embarrassing interrogation.
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“You have an enormous problem on your part. And US will be first country to tell you. Ors will do like it to us. (…) They invented se platforms, and now y’re being abused. You’re going to have to do something about it. Orwise we will. ” On October 31, 2017, Senator Dianne Feinstein commented on power of hostile forces on social networks with representatives of Facebook, Twitter and Google. She did it angrily, menacing and at same time perplexed. After all, anyone who thinks about problem of fake news, hate speech, filter bubbles, data protection and manipulation, suspects that society as a whole is required to take a political and mental view of state of ir technologies. The mispasses of preloaded IT companies are just symptoms of a much larger problem that no one, including Congress, really wants to tackle. The deletion of your own Facebook account, now under deletefacebook trend, is a big gesture that could distract you from going to heart of problem. However you go to beatings that Zuckerberg has to put in, you have to be aware that this is not just about Facebook. It’s about Facebook, which goes beyond social network and is typical of our time.
First of all, Facebook’s function of dark posts: messages tuned to recipient that only this one sees in his newsfeed. It was this feature that allowed Cambridge Analytica to send video of a 1996 speech by Hillary Clinton to his client Trump deliberately undecided Afro-American voters, in which y disparaging about African-American offenders Expresses. Why does everyone talk about stolen records of 50 million Facebook users and nobody about communication form dark post available to each customer of Facebook, without which those records would be pretty worthless?
