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Companies not only express mselves through ir products, but also through architecture y commission. For example, if you look at Facebook first as a builder and as a symbol of planned buildings of its headquarters in Menlo Park in California, it looks as if Facebook is changing: From a fortress equal to Verbarrikadierenden company towards a at least superficial opening. Facebook adds to its old headquarters, which consists of colourfully painted office bunkers within a circular street with silly name Hacker way, a long-stretched building bar, façade of which consists mainly of glass surfaces. The transparency that Facebook members are now likely to want to deal with user data seems to want company to be at least architecturally redeemed.
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The question on Facebook was and is always what façade is. And what real, ideology, content, core. And what role core business plays in turn, business model. And how all this should go on after many scandals. Wher it just goes on as before.
The fact that se questions are not as naïve as y may find experienced Facebook critics shows turbulence in which company is currently located. Of course, every user and every user must be aware that deal y enter with Facebook is relatively simple: you can connect with real or supposed friends on platform for free and transfer Facebook The right to leave To evaluate data tracks in such a way that advertisers are recognized as accurately as possible. In this sense, Facebook is actually nothing more than a data octopus and a digital advertising leaflet with connected communication channels. End of story.
This story, however, was never enough for founder of Facebook. Mark Zuckerberg wanted from beginning that Facebook is more than just anor social network and later, after invention of smartphone, not just anor app. Now, Zuckerberg was not first in Silicon Valley to look for a superstructure to produce a product that was actually banal. In addition to advertising, Facebook employees do not sell much more than platform and its algorithms constantly (supposedly) optimize; In whose sense, be put re. Steve Jobs, for example, has promised people a lot during his lifetime when y bought only Apple products: participating in a world revolution and, more importantly, for tech products from valley, a great user experience along same day.
Facebook’s friendly face
The special thing about not very special technology of Facebook is that you can shape it over with an emotional idea: here, connections are donated between people. Friendship and family – that’s what everyone understands. Zuckerberg only understood it as first in consequence. Earlier social media platforms have eir not been programmed or have not been monetized. Maybe y didn’t have guts to deal with user data so purposefully and at same time loosely that one would be able to draw from m sometime a lot of sales, last year’s fabulous 40 billion US dollars.
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Mark Zuckerberg was not only head, he lent his face to Facebook from very beginning, as it were a human face. A friendly, reserved. In television interview, which he finally gave CNN on Wednesday, five days after recent revelations of data usage of supposedly 50 million American Facebook members by analysis agency Cambridge Analytica, emphasizes Zuckerberg Uneasiness at pure interview situation. (In conversations he made on same day with American wired and tech site Recode, he makes similar sounds.) As if he wanted to say again emphatically that he did not crowd into public. That he is not one of se superegos, none of se valley players with a cash-burn mentality and a graveyard with ten sold start-ups, whose names have long since been remembered.
Facebook should not disassemble an old industry by disruption first and n revolutionize it as so many or tech companies do with sometimes almost sadistic joy. Facebook was supposed to promote good in world, and its founder gave and still at least pretends to believe unceasing good in man. So much so that apparently evil can still surprise him. If social order that Zuckerberg claims as a superstructure for Facebook, platform is suddenly challenged as social responsibility, he does not know how to deal with it.
