1999 was anor time, people in charge of Nokia know pretty well. At that time, Finnish manufacturers were still world market leader when it came to mobile phones, and in movie Matrix KeanuReeves fought as Neo against machines. In a scene even with a Nokia Handyam ear. The 8110, also known as “Bananenfon” due to its curved slider technique, was at that time top model of Finns. Undgalt also thanks to Neo as really very cool.
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Not quite 20Jahre later, Nokia brings banana back now. Literally, because on stand of company at Mobile World Congress in Barcelona are real bananas, which are used by visitors only too much as an accessory, substantiate squeaky Yellow edition of 8110 to photograph. Banana, banana Phone – haha, funny, right?
Go like this. The manufacturer HMD Global, who now uses brand name Nokia, tries again this year with Nostalgia club. Last year, company DenKlassiker Nokia 3310 revitalized and orwise rar reserved trade audience queued to play on plastic block Snakezu. What was still a nice Marketinggag is heutepeinlich and counterproductive.
The 8110 is more usable than 3310
For one, Weildas 8110 is in danger of stealing attention from NeuenNokia smartphones, which are also featured in Barcelona. On or, because HMD with his kitsch tries to conceal public that Featurephones, i.e. mobile phones ohneTouchscreen or smart functions, in year 2018 are not merely a lustigesRetrogimmick. For many people, y are still an everyday object. And y deserve better than to be made to fruit.
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Those who use word Featurephone like to think of people who have eir overslept technical Revolution (Hi, Grandpa!) Or refuse her: old “Nokia-Bone” is ihrMaskottchen, preferably still worn in belt pocket. For people who are born entering 1999, a Nokia 8110 may not differ from a phone mitWählscheibe: How hell does that work – and is re still daswirklich to buy?
Now you have to DemHersteller allowance: The new 8110 is in everyday life at least much more useful than 3310 from last year. That in its first version WederWLAN still had UMTS or even LTE support. The 8110 already, also re are Appsfür Facebook and Google Maps which were OSentwickelt for operating system smart feature (re is no app store, that would be too “smart” for a Featurephone). In contrast zumOriginal, newly created 8110 has a color but no touch display. The camera dissolves with a megapixel. Overall, it is much better to work alsmit 3310. Which does not mean that it is also a gutesGerät for price of 90 euros.
Millions of people use stupid phones
Cheap acquisition costs are often a reason for some to buy a “stupid” mobile phone. Mostly y are under 100, often even nochunter 50 euro. Then battery power is added, which is many times higher, since components such as displays consume much less power. The Nokia 8110soll in stand-by for about three weeks – for people who do not have a socket in ir house next to ir Bettoder, it is good to know. And yes, certainly some people also simply want a phone with which one can (only) make phone calls.
© Jakob Börner eike Cooling Editor at digital department, time online for author page
Those who believe that this market is small are mistaken: Last year alone, HMD under SeinerNokia brand analyses, according to analysis, sold around 60 million devices worldwide, a clear leap compared to 2016. In Africa, market share vonFeaturephones lasted again, while smartphones fell. In this country unknown manufacturers such as Itel, Tecnound transsion dominate market. In countries that are just starting to go online, Featurephones are still first contact with MobilerKommunikation.
DieVerantwortlichen of HMD know this naturally and also refer to potential of this market in Ihreroffiziellen idea. And one may well believe that y are striving to continue to develop affordable and pre-allembrauchbare Featurephones that are adapted to – modern – needs DerNutzerinnen and Telefonierern.
In DerÖffentlichkeit, however, Nokia is now again knowledge to bring out a retro mobile phone. One that, before Allemauf, invokes its cult status because of its necessity. In Mobile World Congress We all speak (we do), but ultimately probably not many of those present also buy. And while in front of Nokia visitors make selfies with bananas, two halls run furr back at stalls of andererFeaturephone manufacturers passing visitors, without even a glance to lose. Nostalgia is really a bad drug.
