Google? Of course: Internet search, advertising, mail, maps-all software. Everything? That’s no longer true. The group is also increasingly serious about hardware. As serious, recently closed deal with smartphone manufacturer HTC shows from Taiwan. From this, Google has taken about 2000 engineers. Californians get a lot of expertise in House and also support crisis manufacturer, who can also help Google in manufacturing. And this Wednesday, Google has reiterated. Introduced were two new smartphones of Pixel series and two new versions of voice-controlled speaker home. Also shown were a new, especially narrow, but powerful Chromebook-a laptop with Google’s Web operating system chrome so-and or products.
“We just started, that will work like a turbo.”
The company has been investing heavily in development of equipment for a good year. There are of course pixel smartphones, Google home-a competitor product to Amazon’s voice-controlled echo speakers. Also in program: a router to ensure that supply of WLAN at home becomes better and system is easier to set up. Google is particularly hoping for a lot from acquisition of smartphone experts from Taiwan. “We just started,” says Google project manager Matt Kulick, “that will work like a Turbo”.
But why is Google risking to annoy customers of his smartphone operating system Android? For se manufacturers, in already competitive market, not only some or competitor is created. Since Google Now controls hardware and software, it can be much better to reconcile both. Or manufacturers, at least most significant of m, are also involved in Android development, but depend on Google and not so close.
Android is world’s dominant system for smartphones; All attempts to create anor system for smartphones in addition to Android and Apple’s iOS have failed. Samsung tried it rar hesitantly with Bada, Microsoft even sank billions with mobile versions of Windows. The main problem is apps. For programmers to load burden, except for iOS and Android, to program for a third system, y would have to have at least a chance to bring something to m. But that could not even hold very financially strong Microsoft in long run.
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Google is trying to address two issues: on one pants, company has so far been chasing Apple when it comes to devices mselves. On or hand, company also wants to create a second pillar-so far, alphabet, Google’s parent group, is about 80 percent of advertising revenue.
Competing with Apple is less about keeping up with performance features or even trumping apple. Since technology is already very advanced, such differences are far less important than y were some years ago. It is becoming increasingly important to know how well hardware and software work toger. This is particularly important in integration of artificial intelligence. All major technology groups are working on it. However, so that systems are also accepted by users, y must be easy to use on devices such as smartphone. That’s main reason why Google invests in hardware. The new mobile phones that Google has introduced clearly target priced segment. The Pixel 2 and larger version, Pixel 2 XL, are largely identical to features. This is especially true for camera to which group has placed particular value. Although only one lens is installed, devices can blur background with portraits. Artificial intelligence is also used to cleanly separate foreground and background. Artificial intelligence in form of Google Assistant plays an important role in smartphone at all. The version with 64 GB of memory costs 799 euro, with 128 GB 909 euro. The XL costs 939 euro (64 GB) respectively 1049 euro (128 GB). Sales start for big version is mid November, small one is available from October 19th. With voice-controlled speaker home, small version will cost 49 dollars, big $399. New addition: A laptop with Google’s Chrome operating system that folds to tablet and is only one centimeter thick. A pen is also offered as an accessory. And finally, Google presented yet anor pluggable wireless camera called clip.
