MADRID, 28 Abr. (EUROPA PRESS) –
60% of companies claim to have a vision of the future based on artificial intelligence (AI), while 36% are already addressing strategic plans linked to this technology to incorporate it into their global plans, according to the latest ‘Ascendant Digital Maturity Report’ from Minsait (Indra) and based on interviews with around 900 entities from 15 different sectors of activity.
Although this technology is still in a process of evolution, the study highlights that it is expected that all organizations, regardless of their size or sector, will eventually incorporate it as a “fundamental pillar” in their business models.
“To achieve this, one of the great challenges for organizations is to accelerate innovation and the agile and flexible scaling of AI, so as not to lose the train of competitiveness and to continue growing sustainably, investing more resources in product innovation. and services,” stressed the general director of Minsait and executive director of Indra, Luis Abril, during the presentation of the report.
“This qualitative leap invites us to move towards new management models, in which AI is integrated into all functions of the organization, allowing people to focus on activities of greater value,” added the manager.
The Minsait study also emphasizes that a greater focus on AI is observed in specific areas of the value chain related to internal operations of the sector (65%), with the implementation of additional solutions to protect AI models in management. risks and cybersecurity (54%), information technologies (IT) in the corporate field (37%), marketing (36%) and sales (33%).
Furthermore, within organizations that have already integrated AI-based solutions into their processes, the proportion varies significantly by sector. The most advanced (69%) indicate that they are working on five or fewer use cases to improve their business operations.
Meanwhile, 40% have focused their efforts on more specific ones that can help them improve the customer experience, with percentages that exceed 50% in sectors such as tourism and telecommunications.
Areas such as banking, energy or insurance have also integrated AI into their value propositions, while industry or public administrations are still in “initial stages to make the most of the potential of this resource” .
Within the framework of cybersecurity, the report highlights that the most innovative organizations are adopting specific solutions and plans to protect their systems, while investigating new measures to ensure the responsible and secure use of data, respect the privacy of users and encourage an ethical approach in the use of AI.
“Many of the use cases that we are building for our clients have a relevant sustainable development component, acting on the protection of the environment, the generation of knowledge, the fight against misinformation, or the closing of the digital divide,” added Abril. .
This year’s ‘Ascendant Digital Maturity Report’ also analyzes the degree of involvement of the senior management of organizations and reveals that 35% of the companies and institutions participating in the study consider that there is still a lack of greater involvement from their top managers in the adoption of AI.
Added to this are other “obstacles”, such as the lack of investment in qualified talent within companies (36%) and the context of instability and concern surrounding a regulatory framework that is still incipient and little known (31%).
