About 66% of the talents “digital” (skills in the areas of artificial intelligence, robotics, and digital marketing) are ready to move to another country for their careers, compared with 55% of the talents “non-digital”. This is demonstrated by a study* conducted by BCG and Cadremploi* that highlights the French trend in expatriation is more pronounced than its international neighbours. 76% talents digital wish, in fact, leave the country, compared to 68% for the talents whose expertise is not digital.
The transformation to digital is at the heart of all the concerns of the businesses since several years. The success of this transition to digital is inescapable and can not be done without these skills. These, who know how to code, develop, program, are increasingly being sought by organisations. But, they are very expensive and are becoming increasingly rare. These are, moreover, employees are more willing to put the sails up. “These talents are a highly mobile population, confirms Vinciane Beauchene, Associate Director at BCG, which does not hesitate to play the competition in terms of employers or territories.”
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At the international level, 67% of these “modern-day hero” are ready to change your horizons for better job opportunities . A higher figure of 12% compared to the average of the world’s best non-digital. This proportion rises to 75% in some countries such as India and Brazil but also the United Kingdom, and Canada. In contrast to China where less than a digital expert in four would consider such an approach. United states, Germany and Canada are the most attractive destinations for these international experts to Australia and the United Kingdom. France, it, happens only in seventh position.
The preferred destinations: Switzerland and Canada
on The side of talent digital French in search of mobility, it would seem that they are more likely to choose countries and francophone cities. Thus, Geneva Switzerland and Montreal, Canada are the two top cities. Language and culture are thus important criteria in the decision-making of expert digital france in relation to their expatriation.
The experts digital have many points in common. Predominantly male (68%), they are highly educated (80%). Contrary to popular belief, they wish to work in a large company rather than a start-up. The talent will pay particular attention to the development of their skills and content of their missions, before the job security and the relationship with the hierarchy. “Aware of the obsolescence of their skills, the experts of digital expect from the company is that it offers a field of experimentation and the means to continue to learn. For businesses, this means they need to rethink their model of training, but also their model of management in order to meet the expectations of these talents,” said Vinciane Beauchene.
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A true international competition has, therefore, installed between the companies and countries to attract, but also retain these experts digital. “The way in which companies, countries and individuals will adapt their strategies to the shortage of digital skills will be crucial in the years to come”, concludes Pierre Antebi, Director of Business Marketing of Cadremploi.
*The global study, entitled “Decoding Digital Talent,” was conducted by BCG and Cadremploi with 366,139 respondents 27,000 experts digital in 197 countries.
*Cadremploi is a partner of the Figaro.
