MADRID, 20 Mar. (EUROPA PRESS) –
75.8% of households in Spain use savings cards and discount coupons when shopping in supermarkets, which represents an increase of 8 percentage points compared to the previous year in a context of rising prices, according to data from the study carried out by idealo.es.
In this economic context marked by volatility and rising prices, Spanish families demonstrate a remarkable ability to adapt and manage their finances intelligently with the use of discount coupons.
The report reveals that consumers between 25 and 34 years old are the most active in the use of this type of incentives, since up to 82% recognize that they take advantage of these savings opportunities in supermarkets, while those of Generation Z are the ones who The least use discount coupons (66.7%), followed by people between 55 and 64 years old (67.2%).
On the other hand, the study indicates that this trend of using savings cards and discount coupons also extends to other purchases or activities of families in the e-commerce sector. Thus, 86% of Spaniards use a loyalty program offered by supermarkets, department stores, marketplaces or travel agencies.
Thus, 68.7% of consumers are willing to pay for the benefits of a subscription program in large marketplaces, which usually include discounts, free shipping and shorter delivery times, while 14% do not use any program. loyalty in your purchases.
