MADRID, 20 Abr. (EUROPA PRESS) –
Adolfo Domínguez has signed an alliance with the Chalhoub group, the largest luxury distributor in the Middle East, to open 16 new establishments in the area in the next four years.
The first three openings will take place this spring in Dubai (United Arab Emirates) and Jeddah (Saudi Arabia), as reported by the designer fashion firm to the National Securities Market Commission (CNMV) on Thursday.
The agreement with Chalhoub will allow Adolfo Domínguez to increase five times its network of points of sale in the Middle East, where it currently has three stores, one of them in Kuwait and two in Qatar.
The new stores will be deployed in the different markets where the Chalhoub group is present, including the United Arab Emirates, Saudi Arabia, Bahrain, Egypt, Jordan and Lebanon.
The agreement includes the marketing of Adolfo Domínguez’s collections for men, women and accessories both in stores and in shopping centers, as well as the strengthening of the online store.
The Dubai-based Chalhoub group has been marketing luxury brands for 68 years. It has a presence in more than 680 centers and 50 online spaces in eleven markets in the Middle East and employs 12,500 workers.
Since 2016, the international expansion of Adolfo Domínguez has been one of the growth engines of the group, with an increase of ten points in its commercial network. In fact, 55% of the firm’s stores are already outside of Spain.
Group sales outside Europe grew by 32.5% between March and November 2022. Adolfo Domínguez has 343 stores in 19 countries around the world.
